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10 Fun Things to Do in Innsbruck


Exploring the Old Town

Innsbruck, with its rich history and charming architecture, offers a plethora of attractions for visitors. One of the first things to do in this picturesque Alpine city is to explore the Old Town. As you wander through the narrow streets lined with colorful buildings, you’ll come across historical landmarks such as the Golden Roof, where Emperor Maximilian I used to observe events below. The Old Town is also home to numerous shops, cafes, and restaurants where you can indulge in some retail therapy or dine on delicious local cuisine.

The Old Town is best experienced on foot, allowing you to absorb the unique atmosphere and admire the stunning medieval buildings. Don’t forget to visit the famous St. Anne’s Column, a beautiful example of Baroque art. You can also venture into the cathedral to admire its stunning interior or climb the City Tower for breathtaking panoramic views of the city and surrounding mountains.

Hiking in the Nordkette Mountains

If you’re a nature enthusiast or love outdoor activities, a visit to the Nordkette Mountains should be on your itinerary. Just a short ride from Innsbruck, the Nordkette cable car takes you to the stunning alpine landscape. Whether you’re an experienced hiker or a beginner, there are trails suitable for all levels of fitness and expertise.

One highly recommended hike is the “Goetheweg,” a picturesque trail that offers mesmerizing views of the city below. As you ascend through lush meadows and alpine forests, you’ll be rewarded with breathtaking vistas of the surrounding mountains. Alternatively, you can take the cable car all the way to the top and enjoy the panoramic views without the strenuous hike.

Don’t forget to stop by the Seegrube Restaurant or Hafelekar – the highest point of the Nordkette Mountains – to refuel and indulge in traditional Tyrolean dishes while gazing at the majestic scenery.

Visiting the Swarovski Crystal Worlds

No visit to Innsbruck is complete without a trip to the Swarovski Crystal Worlds. Located on the outskirts of the city, this unique museum showcases the dazzling creations of the famous crystal manufacturer.

Upon arrival, you’ll be greeted by the iconic giant “head” entrance, which leads you into a magical underground world. The Chambers of Wonder within the museum are filled with fantastical installations and artworks, all adorned with Swarovski crystals. From the breathtaking Crystal Dome to the mesmerizing Crystal Forest, each exhibit offers a different enchanting experience.

Once you’ve explored the museum, make sure to visit the Swarovski store, where you can find a stunning array of crystal jewelry, accessories, and home decor pieces to take home as a special memento of your visit.

Discovering Ambras Castle

Ambras Castle, located on a hill overlooking Innsbruck, is a must-visit for history enthusiasts. This Renaissance castle houses a remarkable collection of art, armor, and artifacts, giving visitors a glimpse into the past.

As you explore the castle’s lavishly decorated rooms, you’ll come across the Chamber of Art and Curiosities, which displays unique objects such as rare paintings, intricate sculptures, and historical treasures collected by Archduke Ferdinand II. Don’t miss the Spanish Hall, a magnificent hall adorned with beautiful frescoes and renowned for its impressive armor collection.

After immersing yourself in the history and beauty of the castle, take a stroll through the stunning castle gardens, featuring manicured lawns, enchanting fountains, and serene paths – perfect for a leisurely afternoon or a picnic.

Experiencing the Bergisel Ski Jump

For sports enthusiasts, a visit to the Bergisel Ski Jump is a must. This iconic structure, designed by the renowned architect Zaha Hadid, offers not only an opportunity to witness ski jumping competitions but also incredible views of Innsbruck.

Ride the futuristic funicular to the top of the ski jump tower, where you can marvel at the stunning panorama of the city and surrounding mountains. If you’re feeling adventurous, take a guided tour to learn about the history of the ski jump and the brave athletes who have conquered it.

During winter, you have the chance to witness live ski jumping events. If you visit during the warmer months, the Bergisel Sky restaurant awaits with its panoramic terrace, offering a delightful dining experience with unforgettable views.

Strolling Along the River Inn

The River Inn, flowing through the heart of Innsbruck, provides a serene and refreshing escape from the bustling city center. Take a leisurely stroll along its banks and enjoy the peaceful atmosphere.

The Promenade, a well-maintained riverside path, is perfect for a romantic walk or a bike ride. As you wander along, you’ll pass by beautiful parks, charming bridges, and picturesque views of the city and the surrounding mountains.

For a unique experience, rent a paddleboard or a kayak and venture out onto the river. Paddling along the gentle current, you’ll have a different perspective of Innsbruck, surrounded by nature and tranquility.

Exploring the Tyrolean Folk Art Museum

Immerse yourself in Tyrolean culture and traditions by visiting the Tyrolean Folk Art Museum. Located in a historic building, the museum showcases a vast collection of traditional folk art, including beautifully crafted furniture, costumes, and intricate wood carvings.

As you explore the exhibitions, you’ll gain a deeper understanding of the region’s heritage and learn about the unique customs and lifestyles of the Tyrolean people. The museum also hosts regular events and exhibitions, bringing the traditional culture to life through music, dance, and storytelling.

After your visit, enjoy a cup of coffee or a slice of traditional Tyrolean cake at the museum’s café, and savor the flavors while admiring the stunning views of the surrounding mountains.

Admiring the Tyrolean State Museum

The Tyrolean State Museum is a treasure trove of history, art, and culture, providing visitors with a comprehensive insight into the region’s past. The museum is divided into several sections, each dedicated to a different period or aspect of Tyrolean history.

One of the highlights is the Ferdinandeum, the museum’s art gallery, which houses an impressive collection of European paintings spanning from the Middle Ages to the modern era. From famous masterpieces to lesser-known gems, the gallery offers a journey through the evolution of European art.

Additionally, the museum features exhibitions on archaeology, natural history, and Tyrolean folklore, ensuring a well-rounded exploration of the region’s heritage. Take your time to absorb the information, explore the intricacies of the exhibitions, and gain a deeper appreciation for Tyrolean culture.

Sampling Local Delicacies at the Markthalle

Food lovers will delight in the vibrant atmosphere of the Markthalle, Innsbruck’s bustling food market. Located in a historic building, this gastronomic hub is the perfect place to sample local delicacies and immerse yourself in the culinary traditions of the region.

As you wander through the market stalls, you’ll encounter a tempting array of fresh produce, regional specialties, and international flavors. From aromatic spices and artisanal cheeses to freshly baked bread and pastries, the Markthalle offers a feast for the senses.

Take a break from exploring and indulge in a hearty meal at one of the market’s food stalls, where you can savor traditional Tyrolean dishes such as Kaiserschmarrn – a fluffy shredded pancake – or Speckknödel – bacon dumplings. Wash it all down with a refreshing locally brewed beer or a glass of aromatic wine from the nearby vineyards.

Discovering the Alpine Zoo

If you’re a nature lover or traveling with children, a visit to the Alpine Zoo is a must. Situated on the sunny slopes above Innsbruck, this unique zoo is home to a variety of Alpine animals and provides a fascinating glimpse into the local wildlife.

As you explore the spacious enclosures, you’ll have the opportunity to observe bears, lynx, ibex, and many other species in their natural habitats. The zoo is known for its dedication to conservation and education, offering informative displays and guided tours to promote awareness about the Alpine ecosystem and its inhabitants.

Make sure to attend one of the daily animal feedings or interactive sessions, where you can learn more about the animals from knowledgeable zookeepers and witness their incredible behaviors up close.


Innsbruck, with its rich history, stunning alpine landscapes, and vibrant cultural scene, offers visitors a multitude of exciting experiences. Whether you’re exploring the charming Old Town, immersing yourself in art and history at the city’s museums, or embarking on outdoor adventures in the surrounding mountains, this Austrian gem has something for everyone. Don’t forget to indulge in the local cuisine and sample the region’s delicious delicacies during your memorable visit to Innsbruck.

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