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Chick-fil-A Mission and Vision Statement Analysis

Chick-fil-A Mission and Vision Statement Analysis

Are you interested in finding out the secret behind the success of Chick-Fil-A?

This fast-food company is famous for its buttermilk fried chicken sandwiches. They also offer special deals such as free sides to keep customers coming back for more.

The company boasts a unique mission and vision that puts the belief in God and service at the forefront. Chick-Fil-A accredits this service to God as the driving force behind everything that it does. This can be seen in the fact that the restaurants are closed on Sundays, and they hold weekly prayer meetings.

So, let’s take an in-depth look at the Chick-Fil-A mission and vision statement analysis to find out more about the company.

chick fil a mission and vision statement analysis

Chick-Fil-A History

The fast-food company was founded in 1946 and was originally known as Dwarf Grill. The first restaurant was opened by S. Truett Cathy in Hapeville, Georgia, which is a suburb of Atlanta.

The restaurant could be found close to the Ford Motor Company Atlanta Assembly Plant, and many of its customers worked there.

Cathy invents the unique fryer!

In 1961 Cathy designed a revolutionary type of pressure-fryer. It could cook their now-famous chicken sandwich in the same amount of time as a fast-food hamburger.

Cathy registered the name Chick-fil-A, Inc in the same year. He also registered the slogan ‘We Didn’t Invent the Chicken, Just the Chicken Sandwich.’ This refers to the company’s signature menu item, which remains popular to this day.

The chicken sandwich will always be top!

The chicken sandwich became so popular that it was licensed to more than fifty eateries between 1964 and 1967. However, the licenses were canceled when Chick-Fil-A opened its first restaurant in the food court of the Greenbriar Mall.

Today, Chick-Fil-A operates more than 2,700 restaurants in the United States and Canada. The company boasts more than 35,000 employees and reported a revenue of more than eleven million dollars in 2019. While a range of items have been added to the menu over the years, the chicken sandwich remains the bestseller.

The Chick-Fil-A Mission Statement

The company’s mission statement is ‘to be America’s best quick-service restaurant at winning and keeping customers.’ The company is committed to providing the best customer service, which influences everything it does. The mission statement can be broken down into three main elements, which we can explore further.

To be America’s best quick-service restaurant

This identifies the company’s commitment to quick service. From the first, the company has revealed its ambition to be the best, which is an important driving force. It recognizes that the way to do this is by providing fast and efficient service at all times.

Winning customers

This is an essential part of the mission of any successful company. To remain popular, companies have to be focused on constantly gaining new customers. They do this through special PR events and the brilliance of their marketing team. Chick-Fil-A regularly launches new marketing campaigns that attract the attention of all types of new customers.

Keeping customers

This is another important element of any company that wants to become and remain on top. While many companies spend a lot of money on winning new customers, customer loyalty helps them to thrive.

While Chick-Fil-A has introduced new menu items over the years, they have kept their popular original recipe. When established customers return to Chick-Fil-A, they can always enjoy their favorite menu items and great service.

the chick fil a mission and vision statement analysis

The Chick-Fil-A Vision Statement

The company’s vision statement is considerably longer than average. It starts with ‘to glorify God by being a faithful steward of all that is entrusted to us.’ The vision statement concludes with ‘to have a positive influence on all who come in contact with Chick-fil-A.’

This vision statement offers an interesting insight into the company’s driving influences and plans for the future. This vision statement can be broken down into three elements, each of which plays an important role. So, let’s take a closer look at the meaning of each of these key elements…

To glorify God

It is no secret that Chick-Fil-A is a Christian faith company, which is a prominent focus for the founder. This devotion to God directly influences the way that the company operates and its plans for the future.

This faith drives the company to act with honor and integrity at all times and provide customers with excellent food. This faith also helps the company to overcome challenges and maintain its enthusiasm for feeding people.

To have a positive influence

This is another key part of the Christian belief that members of the community should lead by example. The company strives to improve the community and the quality of life of everyone within the community.

This commitment can be shown in the company’s dedication to making each dish perfect. This has translated to customer loyalty, as customers know they will always receive a quality meal.

chick fil a mission and the vision statement analysis

On all who come in contact with Chick-Fil-A

This element describes the company’s commitment to having a positive influence in the community. Customers travel to Chick-Fil-A’s restaurants from long distances to receive a warm welcome and a good meal. The aim is to make sure each customer leaves the restaurant feeling happy and satisfied.

Core Values

In addition to the mission and vision statements, Chick-Fil-A boasts a clear set of core values. These values are published on the careers page of the company’s website. This is a clear indication that all employees are expected to understand and embrace these values.

We’re here to serve

This is the most important element of any successful company that interacts with members of the public. It puts the needs and desires of customers first at all times. Customers are treated like friends when they enter the restaurant and receive a first-rate service at all times.

chick fil a mission vision statement analysis

We’re better together

Employees of all levels are encouraged to work well as part of a team and help each other. Chick-Fil-A runs regular team-building activities to help employees get to know each other better. This helps employees to trust each other at work, have fun, and work well as a unit to achieve a shared goal.

We’re purpose-driven

This value further connects all employees as working for a common goal. It also reinforces the concept that employees are working for a purpose rather than simply a salary. This helps employees to overcome small setbacks and stressful situations to do their best at all times.

We pursue what’s next

This value shows that the company always has its sights set firmly on the future. It is not enough to simply do well today; employees must be ready to move and change with the times. This has helped the company to adapt to the changing needs of customers and society as a whole. Chick-Fil-A has reinvented itself several times over the years while still maintaining the same core values, mission, and vision.

Giving Back To The Community

Part of the way that Chick-Fil-A fulfills its mission and vision statements is by giving back to the community. The company has created several special programs that are focused on charity work and the community and fighting hunger.

Of note is the Chick-fil-A Shared Table program, which donates surplus food to local soup kitchens, shelters, and nonprofits. Through this program, the company has donated more than ten million meals.

The History Behind Chick-Fil-A!

What an interesting read on how this legacy came about! Let’s start with books on the founder himself, with the How Did You Do It, Truett?: A Recipe for Success, or Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, and of course the Nice, But Not Naive: And Other Lessons I Learned From Chick-fil-A Founder Truett Cathy.

Next, we also found the Eat Mor Chikin: Inspire More People: Doing Business the Chick-fil-A Way along with the It’s Easier to Succeed Than to Fail for awesome business advice, or how about the Is Everybody Happy!?!: Creating Culture Where Success & Happiness Thrive- The Chick-Fil-a Way all available online in 2023.

If you’re looking for work, check out my How Old Do You Have To Be To Work At Chick Fil A, and Chick Fil A Application, or perhaps you’d like to try my Popeyes Chicken Application or Churchs Chicken Application for further opportunities.

Final Thoughts

Chick-Fil-A’s commitment to serving God and the community has helped the company to gain international recognition. In Canada and the USA, Chick-Fil-A is a household name.

Customers can expect a warm welcome when they enter any restaurant and dedicated service. The company’s success is also due to its commitment to serving high-quality food at affordable prices.

Although the menu has remained largely unchanged over the years, it has been adapted to meet modern needs. This includes sourcing cage-free eggs and sourcing chickens that are raised and killed following Animal Wellbeing Standards.

All the very best with your new job at Chick-Fil-A!

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