If you wish to become a content strategist, you need to know plenty of things before applying to your dream company. First, read in this job description about the key responsibilities, roles, skills required, and qualifications.
Ideally, content strategists aim to develop, execute and manage content strategies to attract the organization’s target audience. In addition, they aim to enhance its profitability by creating brand loyalty and identifying various ways to improve customer retention.
Ideally, content is king today, and it is a significant factor contributing to content strategists’ demand. The shift in focus from hard sell to offering to help information to potential patrons and clients has undoubtedly created a demand for experts who can develop or manage content.
The content strategist role has indeed become essential for an organization that wants strong marketing and communication strategies. Companies aim to hire experienced content strategies which create, syndicate, and curate content to enhance brand awareness and conversation rates.
The job’s primary function is developing some content strategy depending on an organization’s objectives and end user’s requirements. The professionals need to oversee content requirements and create a content strategy. It can also include various content audits besides gap analyses.
Often a content strategist is responsible for creating and maintaining various style guides, calendars, content migration plans, and metadata frameworks. They are also responsible for managing other freelancers or employees besides maintaining a budget.
Job Description – Content Strategist
The company mainly aims to hire a driven content strategist to develop and execute various content strategies which drive traffic and generate multiple leads. The content strategist is primarily responsible for understanding which formats are ideal for communicating different content types, identify ways to enhance brand awareness, and conduct keyword research.
They should also be able to make the most of the user engagement strategies and understand if the content is perfectly received or not. Therefore, if you wish to become a successful content strategist, you need to work with the marketing team to develop perfect ideas.
Above all, a fantastic content strategist needs to show incredible presentation skills to work well even in pressure environments. In addition, you need to develop a content strategy that aligns and sets out to achieve a company’s roles and objectives, aiming to educate and inspire the company’s potential clients.
Being an expert, you need to focus on top-level planning or execution and be the central brain working for content creation and drive inbound traffic to the website besides convincing readers to take profitable actions and strategizing input to relevant content.
You are also expected to oversee and strategize content pillars and sub pillars for the given target audience. You also need to be familiar with various customer types. Above all, you need to publish newsletters and engage users with updated blogs.
Skills Required – Content Strategist
To become a successful content strategist, you need to possess some fantastic skills. You need to be a pro at organization and task management as you would be planning and strategizing content over a long time, so time management skills are a must for you. You should also have some empathy and understanding.
- A content strategist needs to develop explicit and engaging content consistent with the company’s brand image and addresses both business goals and consumer needs.
- They should also analyze content marketing data to trends and anticipate consumer needs.
- They should also perform various content audits to understand how existing content is performing.
- A content strategist must also keep an eye on what is happening in and around the industry to develop the most mind-boggling and unique ideas.
- A content strategist must have a bachelor’s degree in marketing, communications, advertising, journalism.
- They also need to have content strategy and project management experience.
- A content strategist should also have the ability to work in a fast-paced environment.
- Strong organization skills.
- Exceptional marketing skills.
- Need to have a perfect knowledge of social media platforms, search engine optimization (SEO).
Frequently Asked Questions
1 How much work experience is required for an individual to apply for this role?
Ans. Ideally, a candidate should have a minimum of 1-2 years of relevant experience. However, it also depends on which company the candidate is applying for and their niche requirements.
2 What is the educational qualification required to apply for a content strategist role?
Ans. The candidate should have a minimum of a bachelor’s degree in marketing, advertisement, journalism, communication, or other relevant areas. A masters’ degree is not a must, but if the candidate has one, it adds on and increases the chances of the candidate getting hired.
3 Can a content strategist work as a freelancer for businesses?
Ans. Many content strategists today are working as freelancers, so this is very much a possibility. But again, it depends on which company you are applying for, its requirements, rules, and regulations regarding the same.