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Digital Marketing Manager Job Description

digital marketing manager job description

In today’s highly competitive world, which has now transformed from offline to online, there are multiple opportunities for a digital marketing manager. Learn more about the duties, key requirements, roles and responsibilities, and skillset required to become a digital marketing manager.

A digital marketing manager’s job is very popular nowadays. This individual is the one who is responsible for managing and planning all the campaigns, brainstorming about new ideas of how to represent the company on the digital front.

Moreover, the individual is required to find innovative ideas to promote the products, brands, and services of the company to attract the target audience. Digital managers are also supposed to be good with analytics and understand how the performance of the digital campaign went. In addition, these individuals typically have experience in running social media campaigns are creative.

digital marketing manager job description

Job Description – Digital Marketing Manager

To be a digital marketing manager in this competitive world requires the person to be mentally active and fit. The job of a digital marketing manager involves planning and implementing the campaigns, monitoring the campaigns across different digital networks.

The ideal candidate will have proper and relevant experience in social media management, marketing, and art direction. The digital marketing manager is expected to be one step ahead of the market by taking the ‘First Mover Advantage’. The individual should also maintain excellent relationships with different stakeholders inside and outside the company.

Skills Required – Digital Marketing Manager

Digital marketing managers should be very creative. They should also come up with new and out-of-the-box ideas to take the marketing campaigns forward. This position also requires the individual to take utmost responsibility and ownership for every digital marketing operation aspect.

The central goal of digital marketing managers is to help the brand grow exponentially digitally. At the same time, they should also have the ability to be able to grow the influence of the brands locally and increase the overall brand awareness.

These individuals are also required to manage a team of employees, guide and mentor them. Digital marketing managers also need to be very proactive, as the online world stops for none. They also need to be on their toes 24*7 to keep their brand page active with quality content.

Additionally, the digital marketing manager should have outstanding communication and demonstration skills. Added analytics skills will also give them an upper hand.

Job Responsibilities

  • Designing and overseeing the different aspects of the digital marketing department, which includes emails, making od database, displays, and advertising campaigns.
  • They should also develop and monitor campaign budgets.
  • They should also plan and manage various social media platforms such as Facebook, Instagram, Linkedin, and Twitter.
  • The manager should also prepare accurate reports and analyze the performance of the marketing campaigns. Accordingly, they should take action after understanding what went wrong.
  • They should also coordinate with different departments like advertising and media to improve the overall results.
  • The manager should also identify the latest trends and technologies emerging in the market. They should also respond to them quickly.
  • The manager should also evaluate the important metrics which affect the traffic website, target audience, and service quotas.
  • They should also work with the team daily to brainstorm innovative and new growth strategies.
  • The manager should also manage and oversee all different contests, digital projects, and giveaways properly.

Job Requirements

  • A bachelor’s degree in marketing major or a relative field is a must.
  • The candidate should have a minimum of 5 years of experience in advertising and digital position.
  • Should have experience in a leadership role.
  • In-depth knowledge of different social media platforms, website analytics, and best practices.
  • A solid understanding of CSS, HTML, JavaScript is a must.
  • Highly creative in work and has great analytical skills.
  • Outstanding interpersonal and communication skills.
  • Stay up-to-date with the latest trends in the industry and technologies in the market.

Frequently Asked Questions

1 Is it mandatory to have experience in working with clients from different genres for this role?

Ans. This is not a prerequisite to have experience in working with clients from different genres, but it is always an add-on. If you have exposure to knowing how brands and industries work, then it will give you better clarity.

2 What is the minimum qualification required to be eligible to apply for the digital marketing manager role?

Ans. The individual needs to have a minimum of 5 years of experience in either a digital or an advertising position. However, this number does vary depending on which firm you are applying for.

3 Are having technical skills a must for the role of digital marketing manager role?

Ans. It is not mandatory to have core technical skills, but individuals must have a basic understanding of different analytical tools and HTML, JavaScript, and CSS. Digital marketing managers will be involved in analyzing the performance of the campaigns and taking insights about them.

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