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Disney Mission and Vision Statement Analysis

Disney Mission and Vision Statement Analysis

Can you imagine being a part of the magic of Disney every day?!

Disney is a household name all over the world. It is one of the most recognizable brands and has been around for over 90 years. But what is the secret to its success?

What is Disney all about?

What are their values?

How have they achieved such success?

Let’s take a look an in-depth look at the Disney Mission and Vision Statement Analysis to find out.

disney mission and vision statement analysis

Company History

The Walt Disney Company was founded by Walter Elias Disney and his brother Roy on October 16, 1923. The company started out as a cartoon studio in Los Angeles, California. Disney initially produced many short, animated movies but went on to create famous cartoon characters such as Mickey Mouse and Donald Duck.

Since then, Disney has grown into a multinational mass media and entertainment company across its multiple business segments, including but not limited to theme parks and resorts (under Walt Disney Parks and Resorts), studio entertainment (The Walt Disney Studios), consumer products, and interactive media (Walt Disney Interactive Media).

the disney mission and vision statement analysis

Theme Parks

Disneyland Park was created to bring happiness to children and families as a whole. It wasn’t until 1955, when Disneyland had its official grand opening in Anaheim, California, that the company began to plant the seeds for global dominance in family entertainment that exists today.

What made Disneyland so special for visitors was its immersive storytelling and attention to detail in attractions, down to the landscaping.

A global enterprise!

Fast forward to 2019, and Disney operates 11 theme parks worldwide, with an additional two under construction in Shanghai, China, and Anaheim, California. These will bring the total number of Disney theme parks up to 13.

In addition, there are now six Disneyland Resort Hotels (one more is under construction) and 31 other licensed hotels around the world that carry the Disney brand name (Walt Disney Travel Company). The company’s reach has expanded beyond just theme parks – studio entertainment is another strong pillar for Disney.


The Walt Disney Studios produces movies across different genres, which have found success both domestically and abroad. For example, Black Panther became the highest-grossing superhero movie of all time, not just in the United States but globally as well.

In order to capture more market share and appeal to a wider audience, The Walt Disney Studios has also created its own streaming service called Disney+. For a monthly price of $13, subscribers have access to an extensive library.

More than just animation…

This includes movies and TV shows (including exclusive original content) from both The Walt Disney Studios and other studios under the Disney umbrella, such as Marvel Entertainment and Lucasfilm. This is in addition to Disney’s existing portfolio of networks, including ABC, ESPN, Freeform, and Hulu.


Disney Consumer Products & Interactive Media (DCPI) is responsible for merchandising intellectual property across different product categories, which are then sold through retailers around the world. This segment is also responsible for managing the company’s online and mobile presence.

A recent example of successful DCPI product placement is with the release of Star Wars: The Force Awakens in 2015. In anticipation of the movie, Disney Consumer Products released a wide range of merchandise that included toys, apparel, bedding, and home decor.

A knack for advertising…

This was followed up by further product releases for Rogue One: A Star Wars Story (2016) and Star Wars: The Last Jedi (2017). As a result, Disney Consumer Products reported record-breaking $59 billion in retail sales for fiscal year 2018 (ended September 29th), an increase of 11% from the previous year.

Company Statistics

Headquarters: Burbank, California

Type: Public company (The Walt Disney Company)

Industry: Entertainment

Founded: October 16th, 1923

Revenue: $59.43 billion (2018)

Net income: $12.48 billion (2018)

Employees: 199,000 (2018)

Website: disney.com

Disney’s Mission Statement

Disney’s mission statement is “to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.”

This powerful statement has been the driving force behind Disney for many years. It embodies the company’s values of providing joy to people and putting them first. Disney has achieved this by creating unique and memorable experiences that are fun for everyone. From movies to theme parks, Disney has something for everyone.

disney mission and the vision statement analysis

Disney’s Vision Statement

Their vision statement is “to be one of the world’s leading producers and providers of entertainment and information.” This statement reflects Disney’s goal of being a leader in the entertainment industry.

They have accomplished this by creating ground-breaking content that is enjoyed by people all over the world. Additionally, they continue to innovate and bring new ideas to the table. This ensures that their fans will always have something new to look forward to.

The Core Values

Disney’s core values are to “make everyone’s dreams come true, you better believe it, never a customer, always a guest, all for one and one for all, share the spotlight, dare to dare, practice, practice, practice, make your elephant fly and capture the magic with storyboards.”

Each of these values is integral to the company’s success. They have made it their mission to “make everyone’s dreams come true” by creating content that appeals to everyone. They also believe in putting their customers first by providing them with a great experience. Lastly, they emphasize the importance of teamwork and collaboration among their employees.

How Successful Is Disney?

In order to make people happy, Disney has had to be creative and innovative with its business model and offerings. There are a multitude of factors that have contributed to the company’s success, but here are some key ones.

First is Disney’s relentless focus on storytelling which has been at the core of its mission from day one. This focus on quality content has allowed Disney to remain relevant as times change and new technologies emerge. Second is the company’s diversification into different businesses segments – this gives customers a variety of options when it comes to engaging with the Disney brand.

Family-friendly will always be key…

Third is Disney’s commitment to innovation, whether it be in terms of technology or product offerings. And finally, perhaps most importantly, is Disney’s strong culture which values family-friendly entertainment above all else.

The Magical Kingdom Unveiled!

Let’s see where it all began with the story of the man behind Disney; check out The Disney Story: Chronicling the Man, the Mouse and the Parks, or perhaps Walt’s Disneyland: A Walk in the Park with Walt Disney, or for the kids, Walt Disney – A Kids Book With Fun Facts About The History and Life Story of Walt Disney, and finally Walt Disney: An American Original.

Of course, that’s just the beginning; we also found the 101 Fantastic Facts about Walt Disney World: Interesting facts, secrets, and urban legends about the world’s most popular theme parks, or how about Walt Disney’s Disneyland, or the Birnbaum’s 2023 Walt Disney World for Kids: The Official Guide and The Unofficial Guide to Walt Disney World 2023 for all things Disney!

Lastly, we’ve put a few Disney opportunities together with our Disney Application, or Disney Store Application, as well as our Disney Store Interview Questions, and why not try our Disney Cruise Line Application for a working adventure in 2023!

Final Thoughts

Disney is a company that has been around for many years and has accomplished a great deal. Their mission and vision statement are a reflection of their values and what they stand for.

By putting people first, Disney has created an unforgettable experience for everyone who comes into contact with them. They continue to be a leader in the entertainment industry, thanks to their innovative content and desire to make people happy.

Good luck, and how exciting to be working at Disney!

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