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Facebook Mission and Vision Statement Analysis

Facebook Mission and Vision Statement Analysis

Facebook is one of the most popular social media platforms in the world. It has over 2 billion active users and continues to grow!

So, I decided to undertake a comprehensive Facebook Mission and Vision Statement Analysis to find out the secret behind its success and what it’s all about. I will also discuss the company’s core values and whether they’re still implementing them.

facebook mission and vision statement analysis

Company History

Facebook was founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes. It started out as a social networking website for college students. It quickly grew in popularity and by 2006 had over 20 million users.

In 2007, Facebook was made available to anyone over the age of 13, and it continued to grow. By 2008, Facebook had over 150 million users worldwide. They have since become the largest social media platform in the world, with more than two billion users as of 2018.

Company Statistics

Here are some interesting statistics about Facebook:

  • There are currently around 3500 full-time employees at Facebook, and they work out of their headquarters in Menlo Park, California.
  • The site is available in over 70 languages and has more than 200 million active monthly users from outside of the U.S.
  • It also owns other popular social networking sites such as Instagram, WhatsApp Messenger & Oculus VR headsets for virtual reality gaming experiences, among others.

Mission Statement

“Facebook’s mission is to give people the power to share and make the world more open and connected.”

This statement sums up what Facebook is all about. They want to connect people from all over the world, making it a more open and interconnected place. Their mission is not just about connecting people online, but also giving them the tools to share their experiences and thoughts with others. This makes Facebook a powerful platform for communication and networking.

Vision Statement

“Facebook’s vision is to create a world where people can share anything they want with anyone they want.”

The Facebook vision statement goes beyond simply connecting people online. Facebook wants to break down barriers between different cultures and countries, so that everyone can share anything they want with anyone they want.

They want to create a world where communication is open and easy, and people are able to share their experiences and thoughts with anyone they choose. This vision is ambitious, but it is clear that Facebook is dedicated to making it a reality.

Core Values

Facebook has five core values that guide its business decisions:

  • Integrity: We uphold the highest standards of integrity in all our actions.
  • Equality: We believe in equality for everyone, everywhere.
  • Community: We build social infrastructure to bring people together.
  • Learning: We constantly learn and grow through experimentation.
  • Movement Building: We take on big challenges to create lasting change.

These core values are important because they help Facebook stay true to their mission and vision. They guide the decisions that they make, both big and small, and help Facebook stay focused on their goals. These values also reflect the ideals of the company’s founders, which is evident in their mission statement and vision statement.

facebook mission and the vision statement analysis


Facebook delivers the highest standards of integrity in all its actions. This means that they are honest and transparent about what they do. They want to be a company that people can trust with their information, so Facebook takes security very seriously.


Facebook believes in equality for everyone, everywhere. This is evident from the fact that Facebook was founded on the principle of connecting people from all walks of life. It is also evident in their decision to create tools that make communication easier for those with disabilities (such as the blind and deaf).


Facebook builds social infrastructure to bring people together. This is what makes Facebook unique compared to other social media platforms, such as Twitter or Instagram. They want everyone to be able to connect with each other, regardless of where they are from or what they believe in.


Facebook constantly learns and grows through experimentation. This means that they are always trying new things, learning from their mistakes, and evolving as a company. They also want their users to learn and grow, which is why they offer so many educational resources on their website (e.g., how to set up a Facebook account).

Movement Building

Facebook takes on big challenges in order to create lasting change. They want to make the world a better place by helping people connect with each other and making it easier for them to do so. This is why they offer tools that help people organize and share their thoughts online. Additionally, Facebook has a history of supporting social causes, such as the recent “Dear Congress” campaign.

Facebook Slogan

“Facebook is free and always will be.”

This slogan reinforces Facebook’s commitment to staying true to their mission and values. Facebook is a company that believes in making the world more connected by bringing people together, and they want to make it easier for everyone. Their slogan states that they will never charge their users for using the site, and they have stayed true to this promise.

Facebook Headquarters

Facebook is headquartered in Menlo Park, California.

Success At Implementing Their Values

Facebook has been successful at implementing its core values into its business model. For example, the value of integrity guides them to uphold the highest standards of honesty and ethics in everything they do. This includes being transparent with their users about how their data is used and protecting user privacy.

The value of equality ensures that everyone is treated fairly, regardless of race, religion, or gender. This is reflected in Facebook’s policies and practices, which are designed to be inclusive for all users. They also have a community of people who share the same values and vision, which makes it easier to create change together.

The World Of Facebook And Mark Zuckerberg!

We certainly know about the controversy surrounding the story of Facebook, especially after the movie was released!

So, we found a massive amount of online books about the man and the rise of Facebook; check out Mark Zuckerberg: In His Own Words, and The Making of the Greatest: Mark Zuckerberg, or how about Mark Zuckerberg: A Biography of the Facebook Billionaire and An Ugly Truth: Inside Facebook’s Battle for Domination, or Facebook: The Inside Story to entice you!

But of course, that s not all! We also highly recommend reading Mark Zuckerberg: A Biography of the Controversial Billionaire, and Behind the Mask of Facebook: A Whistleblower’s Shocking Story of Big Tech Bias and Censorship, or maybe even The Facebook Effect: The Inside Story of the Company That Is Connecting the World and finally Orbit: The Digital Empire: Bill Gates, Steve Jobs, Sergey Brin, Larry Page, Mark Zuckerberg & Jack Dorsey for a great read!

Social media marketing is essential in this digital age. So, why not get our business up and running with the Social Media Marketing 2023: The Ultimate Beginner’s Guide to Mastering and Profiting from Youtube, Facebook, TikTok, Google, and SEO, and The Complete Guide to Facebook Advertising, or the Ultimate Guide to Facebook Advertising all available online in 2023.

Lastly, for your interview, we have our Facebook Interview Questions, and our Brain Teaser Interview Questions From Google Apple And Facebook, to make sure you know what to prepare yourself for!

Final Thoughts

Facebook is currently one of the most influential companies in the world, and they are dedicated to their mission and vision. Their core values help guide them towards achieving those goals by ensuring that every decision they make is made with integrity, equality, and respect for others.

Facebook has been successful at implementing these values into its business model. It reflects what founder Mark Zuckerberg believes in deeply: connecting people from all over the world so that we can share ideas freely without fear or discrimination.

Good luck, and have fun working at Facebook!

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