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Google Subsidiaries


Apart from its core businesses, Google has several subsidiaries that operate in various industries. As the biggest search engine on the planet, the company has made a lot of money over the years, which it has invested in other companies to broaden its reach and acquire technologies.

So I decided to take a closer look at the various Google Subsidiaries, starting with one that most of us can not live without these days…


YouTube was acquired in 2006 by Google for $1.65 billion and is now operated as a subsidiary of Alphabet Inc., Google’s parent company. With more than two billion monthly active users on its platform, YouTube is one of the most popular video streaming sites in the world, and its content includes user-generated videos, movies, TV shows, music videos, and more. 

The platform has grown quickly since its acquisition, and it now boasts over two billion viewers per month. YouTube is the second most visited website in the world and has become a powerful tool for entertainment, education, promotion, and advertising. It’s also used by many companies to showcase their products and services or create brand awareness. 

As well as covering a wide range of topics such as music, movies, news, sports, gaming, science, and technology. It also offers a variety of services, such as live streaming, subscription channels, and video rentals. 


Everyday life…

YouTube has become an essential part of many people’s lives and is often the first place they go to when searching for information or entertainment. The company’s innovative features have made it extremely popular with users around the world. 

Its ability to reach a large global audience, combined with its user-friendly interface and easy access to content, make it a great platform for anyone looking to build an online presence. 

Marketing tool…

Google has also used YouTube as a tool to reach new audiences and promote its products. Google’s marketing campaigns often feature YouTube videos, as well as ads that appear on the site. This type of targeted marketing helps Google reach its target customers and build relationships with them. 

YouTube’s success has also made it a popular platform for content creators, who can use the site to share their work and engage with fans. Content creators often use YouTube as an avenue to generate views, subscribers, and income from advertising revenue. This type of digital marketing strategy is increasingly becoming a mainstream option for businesses to use.

Nest Labs

Another prominent Google subsidiary is Nest Labs, which founded in 2010 and was acquired by Google in 2014 for $3.2 billion. 

The company designs smart home devices such as thermostats, security cameras, smoke alarms, doorbells, and other connected products that can be controlled via an app.

Their products are designed to make it easier for homeowners to control their homes remotely and save energy with automated heating and cooling systems. Google’s acquisition of Nest Labs has allowed them to expand its portfolio of products and services to include home automation and energy efficiency. 


Google also owns Waze, a navigation and traffic app that provides real-time updates on road conditions such as traffic jams, accidents, construction zones, and more. This powerful tool can help drivers avoid getting stuck in traffic or find the fastest route to their destination. The app was acquired for $1.3 billion by Google in 2013.

This acquisition has allowed the company to develop its own mapping solution, leveraging the data collected by Waze users in order to build an incredibly accurate and up-to-date map. 

The data collected by Waze is also used to power other Google services, such as its popular Google Maps app.


DeepMind Technologies

Google has also made investments in artificial intelligence (AI) and machine learning (ML) via its subsidiary DeepMind Technologies. The company was founded in 2010 and acquired by Google in 2014 for an undisclosed amount. DeepMind develops AI algorithms that can be used to solve complex problems, such as self-driving cars, robotics, healthcare, drug discovery, and more.

As one of Google’s newest acquisitions, recent startup DeepMind Technologies specializes in artificial intelligence (AI) and is focused on creating powerful algorithms that can be used to solve complex problems.

DeepMind’s technology has already been used to create new products such as Google Photos and Google Assistant, which use AI to recognize people and objects in images and provide personalized recommendations. It also has plans to develop a sophisticated AI platform for healthcare applications.


Next on my rundown of Google Subsidiaries is SmartyPig, which provides online savings accounts for individuals and businesses. This company was founded in 2007 and acquired by Google in 2019 with the aim of helping customers reach their financial goals. 

SmartyPig offers users competitive interest rates, free access to banking services such as mobile deposits and transfers, and more.


Looker Data Sciences

Looker has been using Google Cloud technology to power its analytics platform since 2018. This allows data scientists and engineers to access powerful data analysis tools that are easily integrated into their workflow. 

Owlchemy Labs

Owlchemy uses Google’s augmented reality (AR) technology to create immersive and interactive virtual reality (VR) experiences. Its flagship product, Job Simulator, has sold millions of copies and is widely regarded as one of the best VR games on the market

Niantic Labs

Google’s investment in Niantic Labs has also been extremely successful. This company created the popular game Pokémon Go which uses Google Maps API to allow users to explore their own cities and catch virtual Pokémon. 

Nintendo, the original creator of the Pokémon franchise, has also partnered with Niantic and Google to create new AR experiences in both Ingress Prime and Harry Potter: Wizards Unite.

Boston Dynamics

Google has also acquired several robotics companies in order to develop robotic technologies for use in its products and services. 

One of the most notable is Boston Dynamics, a company that focuses on creating robots with advanced mobility, manipulation capabilities, and intelligence. With its acquisition of Boston Dynamics, Google has been able to further its development of robotics technologies for use in various applications.

Google Ventures 

This is another one of Google’s subsidiaries that functions as an investment arm for the search giant. Through this subsidiary, Google provides capital investments to startups and other businesses in order to help them grow their operations. 

This allows Google to gain a better understanding of emerging technologies and potentially take advantage of new opportunities as they arise. 

Google Ventures 

Google Cloud

Google also has extensive plans for its Cloud Computing business, which is managed by its separate subsidiary, Google Cloud. With powerful data centers located all around the world, Google hopes to create an expansive infrastructure that can support the growing computing needs of businesses. 

Additionally, Google is working to develop AI-powered applications and services that can be used by companies to optimize their operations and streamline their processes. 

And more…

Google’s subsidiaries also include a number of other companies, such as DoubleClick, an online advertising platform; and Skybox Imaging, a satellite imaging company. All of these acquisitions have allowed Google to expand its business operations and further the development of its products and services. 

In addition to its acquisitions, Google has also launched several subsidiaries of its own. These include Google X, a research and development laboratory focused on moonshot projects; Calico, a research company dedicated to understanding and extending human life; and Jigsaw, an incubator for ideas to address global security challenges. 

All of these subsidiaries are aimed at helping Google explore new areas and develop innovative technologies that may have an impact on the company’s core business operations. 

Artificial Intelligence

In addition to its continued investment in subsidiaries, Google has also been investing heavily in artificial intelligence (AI). 

Many tech giants, including Google, believe that AI is the future of computing and can be used to power many different kinds of applications. As a result, Google has been pouring money into AI research in recent years and has acquired numerous AI startups. This could be a major factor in Google’s continued growth and expansion over the next few years. 

The Future of Google’s Subsidiaries

The tech giant is constantly looking for new opportunities to grow its business and expand its presence in the market. With each acquisition, Google adds more power to its already impressive portfolio and continues to dominate the tech industry

There’s no doubt that Google has built an impressive portfolio of subsidiaries. It is clear that the company is dedicated to investing in innovative technologies and businesses, which will help it continue to be a leader in the tech world for years to come. 

Future of Google's Subsidiaries

Creating the future…

With each acquisition, there are exciting new possibilities that could shape the future of technology. Google’s success has also had positive implications for its subsidiaries, allowing them to grow and develop their products. 

Its subsidiaries have been instrumental in helping the company stay ahead of the competition and remain a leader in tech innovation. With each acquisition, Google is able to expand its portfolio of products and services and grow its reach in the tech industry.

Want to Learn Even More about Google?

Then check out our informative guide to the Google Mission ad Vision Statement. Or, take a look at Brain Teaser Interview Questions from Google, Apple and Facebook, or go through the most frequently asked Google Interview Questions in 2023.

Or you might be wondering What Does Google MeanHow Many Hours Do Google Employees WorkIs Working at Google StressfulHow Much Does a Senior Account Executive at Google Make, or Who Owns Google?

Final Thoughts

The subsidiaries of Google have played a key role in Google’s success over the years. Through strategic investments and acquisitions, Google has been able to diversify its portfolio and expand into new markets. 

These subsidiaries have enabled Google to remain at the forefront of technology and remain competitive in an ever-changing landscape. As such, these subsidiaries will continue to play a major role in Google’s future growth and development.

All the best with working at Google!

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