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Hershey Mission and Vision Statement Analysis

Hershey Mission and Vision Statement Analysis

Are you interested in discovering the secret behind the overwhelming success of the Hershey Company?

This American multinational company was established more than a century ago and is the largest chocolate producer in North America. While Hershey is known around the world for its high-quality chocolate. It also produces a range of other products. The company operates under precise and simple mission and vision statements that provide an insight into the way it is run.

So, let’s take a detailed look at the Hershey mission and vision statement analysis to find out more about this fascinating company.

hershey mission and vision statement analysis

Company History

The Hershey Company was established by Milton S. Hershey. After working as an apprentice to a confectioner, Hershey decided to open his own candy shop in 1873. The candy shop was opened in Philadelphia, and Hersey managed it for six years, although it failed to make a profit.

Hershey decided to take on another apprenticeship in Denver, where he learned how to make caramel. In 1886 he founded the Lancaster Caramel Company in Pennsylvania. He decided to use fresh milk to make caramel, which proved to be a success.

Chocolate over caramel, no contest!

In 1893 Hershey visited the World’s Columbian Exposition in Chicago and saw a new vision for the future. He decided to sell his caramel company, and in 1894, Hershey used his experience and expertise to found the Hershey Company.

When questioned about this move, Hershey stated, “Caramels are just a fad, but chocolate is a permanent thing.” This clear vision has helped the company go from strength to strength. Despite its shaky start, the Hershey Company proved to be a hit and has remained popular with chocolate lovers.

More than just chocolate anymore…

Today, Hershey is one of the largest chocolate manufacturers in the world. Hershey’s chocolate can be found in more than sixty different countries around the globe. The company also offers a huge range of other products, including cakes, cookies, and beverages.

Hershey Mission Statement

Hershey boasts a long mission statement that reflects the impressive history of the company. It starts with ‘at the Hershey Company, we make chocolate brands that people love.’ The short version of the mission statement is ‘bringing sweet moments of Hershey happiness to the world every day.’

This mission statement reveals the main focus of the company, which has remained unchanged over the years. The mission statement can be broken down into three main parts that can be explored in more detail. Let’s check out the key elements that make up the company’s mission statement.

Brands that people love

Part of the secret behind the success of Hershey is the company’s expertise in branding. The company has created several brands that are instantly recognizable to people all over the world. Hershey devotes a lot of resources to its marketing team to help secure strong identities for its brands.

Sweet moments

For many customers, enjoying Hershey products is a tradition that is based on nostalgia. Hershey has been providing chocolate and other products to families for more than three generations. Sharing Hershey products is a bonding experience between family members that can create sweet moments and memories.

To the world

This part of the mission statement highlights the company’s determination to serve customers all over the world. Over the years, Hershey has opened factories in dozens of different countries. This helps customers to receive Hershey products quickly and conveniently.

hershey mission and the vision statement analysis

Hershey Vision Statement

As its mission statement, the vision statement of Hershey is clear and easy to understand. ‘We not only offer the best merchandise at the best prices, but we’re always working to make your shopping experience enjoyable.’ Three main elements make up this vision statement, which can be explored in more detail.

The best merchandise

This shows that Hershey is committed to providing quality above all else. This has helped the company to thrive over the years. Regular customers can be sure they will always receive the same high quality that they have come to expect.

The best prices

The aim to make Hershey products affordable is also a key part of the company’s success. While Hershey can be enjoyed as a treat, the company’s products will not break the bank. This affordability makes sure that people from all walks of life can enjoy Hershey products.

Make your shopping experience enjoyable

This is another key element that helps to make sure customers continue to purchase Hershey products. Over the years, the company has released new and innovative ways to purchase and enjoy products.

Hershey products are available on all of the most popular online shopping portals. This allows customers to order them from the comfort of their own homes. Customers can have Hershey products delivered directly to their door to make the shopping experience very easy.

Core Values

Hershey boasts a set of six core values that are at the heart of everything the company does. These values are simple and easy to understand, which allows consumers to identify them. All Hershey employees are expected to embrace these values and put them at the front of everything they do.


Employees are expected to deliver the best results possible on everything they work on. This shows that the company is focused on results and the bottom line. No matter what happens, Hershey customers can expect their products to be available to them.


Hershey creates and nurtures relationships around the world and creates strong partnerships. This has helped the company to improve its products and create new innovations. The company’s employees are encouraged to work closely together to share their knowledge and experience. Hershey runs special team-building exercises and programs to foster the spirit of collaboration.


The company is focused on creating a company culture that encourages employees to do their best. Employees are expected to be constantly learning new skills and sharing those skills with other employees. This helps the company to constantly become better and better and keep up with the ever-changing business world.

the hershey mission and the vision statement analysis


Hershey employees are encouraged to raise their voices to express their opinions. This helps the company to take advantage of different knowledge and experience. Instead of simply celebrating its success, the company constantly looks for ways to do better.


Over the years, the company has created a range of technologies that have revolutionized the chocolate-making industry. The company invests in a research and development team filled with some of the most brilliant minds in the industry. This helps the company to continue to launch new products that utilize the latest developments.


This value directly relates to the company’s commitment to social responsibility. Hershey has launched many programs to help underprivileged communities around the world. These programs seek to inspire other companies and individuals to help make the world a better place.

Looking For More “Sweet Deals”?

Maybe, you have your eyes set on other retail opportunities in the same industry? So, check out my Pinkberry Application, Ben And Jerrys Application, and my Marble Slab Creamery Application, or how about my Menchies Application, Red Mango Application, and my Braums Ice Cream Dairy Store Application to start applying today!

Along with our additional Yoghurtland Application, or our Cold Stone Creamery Application and Cold Stone Interview Questions, as well as the Baskin Robbins Application and Baskin Robbins Interview Questions for more amazing choices.

If you’d like to read up on the history of Hershey and the man behind the success, check out Milton Hershey: More Than Chocolate, the H is for Hershey or even The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, Chocolate by Hershey: A Story about Milton S. Hershey and of course the Hershey book all available online in 2023.

Final Thoughts

A large part of the secret behind the success of Hershey is branding. The company is best known for Hershey’s Kisses, which is an iconic candy with a unique design. Hershey’s Kisses are so distinctive that they are used to form the company’s logo.

However, the company’s commitment to excellence and innovation has helped it to thrive over the years. Today, the company is actually in charge of more than ninety different brands.

The company’s clear mission and vision statements, along with its core values, help customers know what it stands for.

Don’t go overindulging in those amazing ‘Hershey Kisses’!

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