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How Much Does a Build-A-Bear Cost?

how much does a build a bear cost

Build-A-Bear is a beloved children’s toy that has been around since 1997. It allows kids to customize their stuffed animal, making it a unique and personal toy.

But how much does a Build-A-Bear cost? 

In this article, I’ll take a look at the different components that can affect the cost of a Build-A-Bear. I’ll also provide some examples of prices for different types of bears.

Let’s get stuffing…

Components That Affect the Cost of Build-A-Bear

Type of Bear 

The price of a Build-A-Bear largely depends on the type of bear that you choose. For example, a basic bear might cost around $20, while a licensed character like a Disney Princess or Star Wars bear could cost upwards of $50. Plus, the cost of the bear can also depend on the size and material used to make it.

Type of Bear 


Another thing that affects the price is the accessories that you choose to add to your bear. These can include clothing, shoes, hats, glasses, and more. Each add-on comes at an additional cost, which can quickly add up.


The cost of your Build-A-Bear can also depend on where the store is. For example, a store located in a tourist destination might have higher prices than one in a less popular area. Additionally, the price of Build-A-Bears can vary by country due to differences in currency exchange rates and local taxes.

However, the devil is in the details… 

Examples of Build-A-Bear Prices

Basic Bears

According to a recent survey, the average cost of a basic bear at Build-A-Bear Workshop is $19.99. However, this price can vary slightly depending on the store location and ongoing promotions or discounts.

The Basic Bear is a popular choice among customers because it provides a blank canvas for customization. It stands approximately 16 inches tall and is made of soft, plush material. Customers can choose to personalize their bear with clothing and accessories. And these are sold separately and range in price from $5 to $25.

Basic Bears

So, they’re making money, then?

Oh yes. In terms of sales, Build-A-Bear Workshop has reported steady growth over the years. In recent years, the company’s revenue amounted to $302.5 million, a 1.7% increase from the previous year. This expansion can be attributed to the company’s focus on providing a unique, interactive shopping experience and its expansion into new markets.

Furthermore, Build-A-Bear Workshop has been recognized for its commitment to sustainability. In 2021, the company was named one of the world’s most ethical companies by the Ethisphere Institute for the third consecutive year. 

In fact, the company has started many environmentally friendly initiatives, such as using recycled materials in its products and packaging and reducing its carbon footprint through more efficient manufacturing processes. 

Licensed Characters 

These bears have become a popular option at Build-A-Bear Workshop in recent years. They feature popular characters from franchises such as Disney, Marvel, and Star Wars and are typically priced at around $50. However, this price can vary slightly, depending on the specific character.

In terms of size, licensed character bears are usually around 16 inches tall, similar to the Basic Bear. However, unlike the Basic Bear, licensed character bears come dressed in character-themed clothing, adding to their appeal. Customers can choose from many outfits, ranging from simple t-shirts to elaborate costumes, with prices starting at around $10.

On the business side…

According to the financial statements of Build-A-Bear Workshop, licensed characters have played a significant role in the company’s revenue growth. In the last fiscal year, product sales accounted for 47.8% of the company’s total revenue, mostly from popular franchises like Disney and Marvel.

This trend is not unique to Build-A-Bear Workshop, as merchandising makes up most of the toy industry. According to the Licensing International Annual Global Licensing Industry Survey, global retail sales of licensed merchandise reached $280.3 billion, a 4.5% increase from the previous year.

Licensed characters have proven to be a valuable marketing tool for companies. A study by License Global found that licensed characters can boost sales by up to 60%, as they help create an emotional connection with consumers.

Limited Edition 

These bears are a highly sought-after item at Build-A-Bear Workshop, with prices varying depending on the bear and its accessories. Limited edition bears can range from $30 to over $100, with some rare or highly coveted editions selling for even more.

Limited Edition 

As the name suggests, these bears are typically released for a limited time only. So, they are designed to be collectible items. And Build-A-Bear Workshop often collaborates with popular franchises or brands to create limited-edition bears with unique clothing or accessories. 

For example, two years ago, Build-A-Bear Workshop released a limited edition “Pokemon Celebration” line that included characters like Pikachu, Eevee, and Charmander in special outfits.

And these bears were highly profitable…

According to the company’s financial statements, limited edition bears have been a consistent source of revenue for Build-A-Bear Workshop. In recent reports, limited edition products accounted for 20.2% of the company’s total revenue.

Limited edition merchandise has become increasingly popular across various industries, including the toy industry. According to the NPD Group, a market research company, collectible toys were the fastest-growing category in the toy industry, with sales increasing by 14%.

In addition, limited edition merchandise can also hold significant value for collectors. Rare or highly sought-after bears can sell for hundreds or thousands of dollars on secondary markets like eBay or Etsy.


Accessories at Build-A-Bear range in price from a few dollars for a simple hat or sunglasses to over $20 for more elaborate outfits. This would include items like wedding dresses or superhero costumes.

Now that we’ve answered, how much does a Build-A-Bear cost, did you know…

Build-A-Bear is Hiring!

That’s correct! So if you love this toy and fancy having access to it every day, why not consider applying with them? We have a comprehensive guide to the Build-A-Bear Application process, as well as the latest Build-A-Bear Workshop Holiday Hours Open & Close for 2023.

Looking for the perfect gift for the kids?

Then, have you considered a trendy pet? If that sounds interesting, then why not take a look at our in-depth guides to, How Much Does a Parakeet CostHow Much Do Gerbils CostHow Much Does a Toyger CostHow Much Does a Cockapoo Dog CostHow Much Does a Teacup Yorkie Cost, or How Much Does a Morkie Cost.

And for more exotic options, find out How Much Does Savannah Cat CostHow Much Does a Capybara Cost, and How Much Does a Flemish Giant Rabbit Cost?

Ok, back to…

Final Thoughts

So, the cost of a Build-A-Bear can vary significantly, depending on the bear, the accessories you choose, and the store’s location. While a bear might start at around $20, licensed characters and limited edition bears can cost anywhere from $30 to over $100. Furthermore, the prices of collectibles can run into the thousands in private sales. 

Purchasing further accessories like clothing and shoes can also add to the total cost of your bear. So, when visiting a Build-A-Bear store, check for special offers and discounts.

Overall, though, Build-A-Bear offers a fun, novel, and interactive way of experiencing some retail therapy for children and adults.

Happy bear building!

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About Wendy Young

Wendy runs an employment agency with her husband, Ian, in Rochester, New York.

She loves nothing more than hosting a good dinner party and spends weeks intricately planning her next 'event.' She often uses these to introduce clients to potential employers in a relaxed, informal fashion. The food must be delicious, the cocktails and wine must be a perfect match, and the decor needs to impress without being over the top. With all that going on, it's amazing that she gets any time to write about her thoughts on securing the dream job.

They live on the outskirts of New York with their poodle, Princess.

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