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IBM Mission and Vision Statement Analysis

Are you interested in discovering the secret of the International Business Machines company?

Commonly known as IBM, this company is known for its cutting-edge technology and progressive products. Founded just over a century ago, IBM is now one of the world’s largest computer technology companies.

While IBM was obviously ahead of the technology trend when it was founded, today, it has many competitors. However, the company has managed to stay ahead of different trends and offer impressive and desirable innovations.

So, let’s go through my in-depth IBM mission and vision statement analysis to get an insight into the company’s driving forces.

ibm mission and vision statement analysis

The Company History

International Business Machines was founded by Charles Ranlett Flint in 1911 as the Computing-Tabulating-Recording Company. In 1924, the company name was changed to International Business Machines Corporation, or IBM for short. At this time, the company started to develop inventions that eventually took the world by storm.

IBM released the first commercial computer system in 1953. Just three years later, the company introduced its first hard disk drives, followed by the first magnetic card data storage product. Many innovative technology programs and processes followed, including the first hard disk drives.

Now one of the biggest today!

IBM’s slogan is simply THINK, which was coined by Thomas J. Watson in 1911. When the ThinkPad was launched, it was named after this clear and impactful slogan. The ThinkPad is one of IBM’s most popular products to date and is marketed and sold all over the world.

Today, IBM is one of the largest computer technology companies in the world. The company’s headquarters are in Armonk, New York, while it operates in more than 170 countries. The company boasts nearly half a million employees located in factories and call centers around the world.

the ibm mission and vision statement analysis

The Mission Statement

‘To lead in the creation, development, and manufacture of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices, and microelectronics. And our worldwide network of IBM solutions and services professionals translates these advanced technologies into business value for our customers.

We translate these advanced technologies into value for our customers through our professional solutions, services, and consulting businesses worldwide.’ This is the full mission statement of IBM. This long and detailed mission statement clearly explains what the company does and wants to achieve. It contains three key elements that we can explore in more detail.

Leadership in information technology

Since the very start, IBM has established itself as an industry leader and takes the lead in various operations. This can be seen in the innovative design and development of various tech-related products and their components. Over the years, IBM has helped to transform different sectors and set very high standards for other companies to follow.

Networking the world

The company works hard to source talented professionals from all over the world to work in different sectors. These diverse professionals form the backbone of the company and have helped IBM to thrive. It has helped IBM to adapt its marketing and products to the needs and desires of different countries and cultures.

Improvement of life

IBM is committed to creating products and services that enhance life for people from all walks of life. The company’s innovative professional networking platforms have helped transform the way people work. This has allowed millions of people to work from home while collaborating closely on different projects.

the ibm mission and vision statement analysis guide

The Vision Statement

The Vision statement of IBM is ‘to be the world’s most successful and important Information Technology Company. Successful in helping out customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Importantly, because we will continue to be the basic resource of much of what is invested in this industry.’

The word ‘successful’ in the vision statement refers to the company’s impressive developmental journey. It also indicates the company’s plans for increasing this success in the future. Here are the main elements that the vision statement is composed of.

Best global giant

The drive to be the best in the industry has helped the company to grow and thrive over the decades. IBM is committed to producing the best technology products and services in the world. The company invests heavily in research and development to ensure that it constantly releases new products and services.

Improving communities

The company’s security, networking, mobile and automation, and other products have the overwhelming potential to impact the lives of people. The company is also dedicated to making the world a better place through its social initiatives. Over the years, IBM has launched many special programs that are focused on giving back to the community.

The Core Values

The company’s core values are ‘diversity and inclusion, innovation, being yourself, and focusing on change.’ The company’s workforce is known as IBMers, and they are considered to be experts in their fields. Employees are expected to ‘bring their full self’ to everything that they do. This has helped to create a company culture where excellence is expected and celebrated.

Guiding Principles

In addition to the core values, IBM has created a set of clear guiding principles. These principles speak to the values that all employees are expected to embrace. They serve as a constant reminder of the company’s driving forces that have led to its success.

Dedication to every client’s success

IBM puts the needs and desires of its clients first at all times. The company works with high-profile clients from all over the world. It creates special technologies and platforms for these clients based on the way they operate. These technologies are then adapted for public use around the world.

Innovation that matters for our company and the world

This has always been one of the key driving forces behind IBM. The company was one of the first technology companies to develop and launch many important types of technology. The research and development team continually focuses on creating new products that further drive and meet this need.

the ibm mission and the vision statement analysis guide

Trust and personal responsibility in all relationships

The company has gained and maintained an excellent reputation over the years. The company is dedicated to complying with all laws, regulations, and corporate policies that govern operations. Performance and compliance are regularly reviewed by the IBM Board of Directors to ensure adherence.

Cross-sector collaboration

IBM works closely with both private and public sectors, which includes universities, governments, nonprofit organizations, and research organizations. These collaborations help IBM can access the most brilliant minds in the technology industry. These collaborations are aimed at identifying and finding solutions to a wide range of important issues.

The IBM logo is distinct and instantly recognizable to people all over the world. The company’s unique concept is the driving force behind the success of this logo. The logo was created by graphic designer Paul Rand and represents the uniqueness, confidence, and superiority of the company’s products.

The bold letters and striped design of the logo are unique and stand out from the crowd. However, the logo that we know and love today was not designed until 1967. The original IBM logo looked very different and was unveiled when the company’s name was changed in 1924.

What about the original logo…

The original logo featured the company’s name written in the form of a globe. The word international was placed in the center of the globe with business above it and machines beneath it. The concept of the logo represented the international coverage of the company and the focus on international markets.

The company’s full name was replaced with the abbreviation IBM in 1947. A new logo was created that boasts a simple yet strong design. It boasted a light blue logotype with the capital letters presented in a square.

Needed to make a bigger impact…

The first version of IBM’s now-iconic logo was created in 1967 by Paul Rand. While it took its cue from the original logo, the capital letters were created from thirteen blue stripes. These stripes were designed to represent the wires that are at the heart of everything the company does.

In 1972, the thirteen stripes were replaced with just eight. This gave the IBM logo a more dynamic and impactful design. The light blue of the logo is said to represent depth, stability, trust, loyalty, and ingenuity. This logo has proven to be very popular and has remained largely unchanged since 1972.

The Controversial History Of IBM!

If you’re interested in the founder and history of IBM, I recommend reading Father, Son & Co.: My Life at IBM and Beyond and IBM: The Rise and Fall and Reinvention of a Global Icon, as well as The IBM Century: Creating the IT Revolution, and the controversial IBM and the Holocaust – The Strategic Alliance Between Nazi Germany & America’s Most Powerful Corporation.

More on that, I also found The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and Others Made Radical Choices, or perhaps you need system handbooks such as An IBM® SPSS® Companion to Political Analysis, the IBM SPSS for Introductory Statistics: Use and Interpretation, Sixth Edition, and the SPSS Survival Manual: A Step by Step Guide to Data Analysis Using IBM SPSS all available online in 2022.

And finally, I also have Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics, the IBM SPSS for Intermediate Statistics, the Quick Guide to IBM® SPSS®: Statistical Analysis With Step-by-Step Examples, and the IBM Cognos Business Intelligence 10: The Official Guide in case you’re feeling lost.

Final Thoughts

For more than a century, IBM has managed to maintain its position as one of the leading technology companies. The secret behind the company’s success can clearly be seen in the mission and vision statements. The commitment to innovative thinking and leadership has helped the company to stand out from the crowd.

IBM has committed to using AI to improve the lives of people and communities around the world. It uses AI-powered insights and data to help solve some of the most significant challenges in society.

The dedication to combating public health issues, climate change, and cybersecurity has helped the company gain recognition for innovation and compassion.

Good luck and all the very best working at IBM!

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About Carmen Smith

Carmen grew up in San Diago but now lives in Boston. She loves traveling, experiencing other cultures, and basically exploring the world, be country at a time.

Her other passion is helping people find the perfect career. We spend 33% of our working lives at work, so it's ridiculous that many people do jobs that they do not enjoy. Carmen wants to change this and thinks that anyone who isn't happy in their employment should keep looking until they find something that they really enjoy. 

She firmly believes that "Everyone's perfect job is out there; it's just a case of continually looking until you find it."

Carmen lives with her husband Johnny, a keen birder who also loves to travel. He finds birds while Carmen makes plans for where they will be eating next...

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