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Instagram Mission and Vision Statement Analysis

Instagram Mission and Vision Statement Analysis

Are you interested in the success of Instagram and the impact it has had on the social media industry?

In just over a decade, Instagram has risen to become one of the most popular social media platforms. In fact, billions of people from all around the world use Instagram each day. Part of the secret behind the company’s success can be seen in its mission and vision statements. This reveals the way the company operates and the focus of future developments.

So, let’s go through my in-depth Instagram mission and vision statement analysis to find out more about this revolutionary company.

instagram mission and vision statement analysis

The Company History

Kevin Systrom and Mike Krieger founded Instagram in 2010. They worked on the concept for just a year before launching the app for iOS. Instagram was among the first apps to allow people to apply filters to their photos and share them instantly.

The name Instagram was chosen to represent exposure. However, the company got off to a very slow start. By the end of 2010, just a few hundred people were using the Instagram app.

Facebook invests in Instagram!

All this changed in 2011 when Kevin Systrom and Mike Krieger received a $1 billion investment from Facebook. Instagram then released an Android app, and a number of enhancements were made. The following year, Facebook purchased Instagram for an additional $300 million in cash and 23 million shares of company stock.

In September 2012, Instagram reached the milestone of one million users. It took just six more months to reach the two million user milestone. Today, there are more than seven hundred million active users on Instagram. These users upload more than eighty million photos and videos to Instagram every day.

The Mission Statement

The mission statement of Instagram is ‘to capture and share the world’s moments.’ This short and simple statement clearly identifies the company as a visual community platform. It can be broken down into two main elements that we can explore in more detail.

The sharing of ideas

Instagram’s interactive platform has revolutionized the concept of sharing ideas and creativity. The app’s unique features allow users to share their ideas in a wide range of different ways. Users are provided with a simple and intuitive platform to share images, videos, and photos.

Boosting global communication

Instagram has quickly become one of the fastest-growing companies in the world. This is largely due to its fully adaptive and interactive, user-friendly features. People from all walks of life can share images with a global community and receive instant feedback. This has boosted the way that information is shared and received internationally.

The Vision Statement

‘To solve three simple problems: Mobile photos always come out looking mediocre. Our awesome-looking filters transform your photos into professional-looking snapshots. Sharing on multiple platforms is a pain – we help you take a picture once, then share it (instantly) on multiple services. Most uploading experiences are clumsy and take forever – we’ve optimized the experience to be fast and efficient.’

This is the long and detailed vision statement of Instagram. It can be seen that the company has put a lot of thought into this vision statement. Let’s take a look at the key elements of the vision statement in more detail.

Transforming photos

One of the defining features of Instagram is that users can redesign their photos by adding filters. This helps users to present their photos in the best way possible. Instagram has released a wide range of filters over the years to meet the needs of different users. This makes it easy to adjust the shading and add elements to transfer simple snaps into professional-quality images.

Limitless sharing

Users can link their content on Instagram to other popular social media platforms like LinkedIn, Facebook, and TikTok. The integrated design of the app makes it very quick and easy to share images. There are no limits on the number of images and other content that users are allowed to share.

the instagram mission and the the vision statement analysis

Core Values

The main values of Instagram are community first, inspire creativity, and simplicity matters. These values are the driving force of the company and influences everything that it does. The values can be seen in the features Instagram offers and the way they are used.

Community first

The app creates an international community of users who can upload and share their images. Instagram works hard to identify and meet the needs of its community of users. Users are invited to provide feedback, which is taken into account when adapting and launching features.

Inspire creativity

Thanks to the special features on the app, everyone can create and share artistic photos. Users can have fun choosing between and adding special effects to their photos. This helps to make photos more artistic and naturally beautiful.

Simplicity matters

It takes a lot of planning and research to make the Instagram interface as simple as possible. The process of uploading, editing, and sharing images is almost effortless. This helps users from all walks of life to create, adapt, and share special moments in their lives.

Instagram Logo and Icons

One of the factors that have made Instagram is the vibrancy of the company’s logo. It boasts a bright and bold design that is instantly recognizable to people all over the world. The simple yet stylized image of a camera perfectly represents what the company offers and stands for.

The sophisticated Instagram lettering is created using Billabong Regular font. The smooth rounded letters of the font are perfectly complemented by the connecting soft and elegant lines. This helps the logo to look graceful yet approachable.

Same, same… but different!

The logo has been changed and adapted a few times over the years. However, each logo has been based on the shape of an instant camera, which represents taking and sharing photos. Here are the main ways the Instagram logo has changed over the years.


Instagram co-founder Kevin Systrom designed the original logo. It featured a simple image of a Polaroid camera with a rainbow stripe coming out of it. The camera was depicted in light and milky shades, which gave it a retro feel that made it stand out.


Professional photographer and designer Cole Rise was hired to give the logo a facelift. While the original beige and brown color pallet for the camera remained unchanged, extra shades were added. Minimalistic shapes and accents were used to give the logo a simpler design. A rainbow flag was set virtually in the upper left-hand corner with INST uppercase lettering beneath it.

2011 to 2016

The emblem was slightly updated to mark the launch of Instagram v2.0. New textures were added to help the logo stand out. The uppercase lettering was now rendered in lowercase to make it appear more modern.

the instagram mission and the the vision statement analysis

The latest logo was revealed to coincide with the updated application interface. It features a sleek and minimalistic design, which is based on the original design.

The logo boasts a gradient orange-to-pink square with rounded angles and a bold camera contouring etched over it in white. The shape of the camera reflects the shape of the icon with a contoured circle in the center paired with a solid white dot.

Keeping up with the new generation…

The progression of the logo shows the way the company has changed over the years. There has been a distinct move from sepia tones to bright and bold sunset tones. This reflects the feedback from the new generation of younger users and their desire for bright colors.

Thrive In Social Media Marketing!

If you love your social media as I do, then check out my Social Media Specialist Job Description and my Media Manager Job Description, along with my Digital Marketing Job Description, my Digital Marketing Manager Job Description, and my Marketing Intern Job Description and Marketing Coordinator Job Description, to see if you’d be interested in any of these exciting careers.

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Final Thoughts

With its bright and bold logo, Instagram is instantly recognizable.

This social media platform was created to serve the rapidly changing needs of social media users. While many platforms are focused on blogs and articles, Instagram is dedicated to photos and videos.

The company’s unique concept quickly helped it to stand out from the crowd. People of all ages and from all walks of life can connect through sharing and liking content. Instagram regularly offers new features and content that help it stay ahead of the rapidly changing social media trends.

Good luck and all the best working for Instagram!

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