Are you interested in learning the secret behind the success of Lyft?
This transportation company was launched a decade ago and has already taken the industry by storm. It has grown to become a major transportation service provider in North America, covering both the United States and Canada.
Clues to the rapid rise of the company to prominence can be seen in its mission and vision statements. It reveals the clear vision of the company’s creators and the way that has influenced the company’s development.
So, let’s go through my in-depth Lyft mission and vision statement analysis to find out more about this fascinating company.
Contents
The Company History
In 2007, computer programmer Logan Green and John Zimmer founded the long-distance intercity carpooling company Zimride. Green had the idea for Zimride after experiencing the anxiety of using transportation in an unfamiliar city. The concept was to eliminate the issue where the driver and passenger didn’t know each other.
When Facebook opened its API to third-party developers, Zimride used the Connect application to link passengers and drivers. This allowed drivers and passengers to learn about each other through their Facebook profiles. For the first time, passengers could see who would be picking them up ahead of time. Before long, Zimride had become the largest carpool company in the whole of the United States.
No drinking and driving anymore!
Lyft originally started out as a service of Zimride and was launched in 2012. The concept behind the company was to provide a safe and reliable alternative to public transportation and drunk driving. Passengers are connected with drivers through the Lyft App and can view the driver’s profile. Passengers are able to decide whether they want to be picked up by a driver based on several key factors.
The company’s name was changed to Lyft in 2013. To stand out from other taxi services, Lyft drivers started attaching big pink furry mustaches to the front of their cars. Rather than sitting in the back, riders were encouraged to greet their drivers and sit in the front seat.
The creation of “Glowstaches”…
Research revealed that some passengers were reluctant to arrive at their destination in a vehicle bearing a pink mustache. To address this, the mustaches were replaced with small, glowing plastic dashboard mustaches that were dubbed ‘glowstaches.’ This clearly identified vehicles as being part of Lyft to give some passengers peace of mind.
Over the years, the company has gone from strength to strength. The focus has always been on making safe transportation accessible to everyone. The company boasts an excellent reputation for reliability and for listening to feedback from users.
The Mission Statement
The mission statement of Lyft is ‘to reconnect people through transportation and bring communities together.’ This clearly reveals what the company does and the impact that it aims to have. There are two main parts of the mission statement that can be explored in more detail.
Reconnect people
Rather than simply facilitating a transportation service, connections are at the very heart of Lyft. The company focuses on innovative and safe ways for drivers and passengers to make connections and interact. These connections give passengers confidence in their drivers and feel sure that they are in safe hands.
Improving communities
The company has launched several prominent programs and initiatives to give back to local communities. This includes Lyft City Works, which dedicates more than $50 million every year to fund programs that support city transportation. This helps to develop the transportation infrastructures with communities to make it safer, cheaper, and more accessible.
The Vision Statement
The vision statement of Lyft is ‘ride by ride, we’re changing the way our world works. We imagine a world where cities feel small again. Where transportation and tech bring people together, instead of apart. We see the future as community-driven, and it starts with you.’
It can be seen that this vision statement is considerably longer than the company’s mission statement. It clearly shows that a lot of thought has gone into the concept behind Lyft and the company’s future development. There are two main elements of the vision statement that provide more insight into the driving forces behind it.
Improving the accessibility of cities
Lyft was created to address the need for safe and reliable transportation in cities and other communities. The company is dedicated to making transportation as safe and accessible as possible.
Being able to travel safely and comfortably to important job interviews and other important meetings can make a big difference. The availability of transportation also connects communities and the people who live within them.
Driving the future with technology
Lyft has always used the latest technological advancements to drive and enhance its service. A lot of research and development goes into making sure the Lyft App is as easy to use as possible. This commitment to simplicity is one of the factors that has helped the company to grow.
The Core Values
The core values of Lyft are ‘be yourself, uplift others, and make it happen.’ All employees, drivers, and partners are expected to understand and embrace these values in everything that they do. This has helped to create a unified company culture that expands across the United States and Canada.
Be yourself
Drivers and other Lyft employees are given the opportunity to work on their own terms and set their own hours. This gives employees the freedom to remain true to themselves while always striving to do their best. This has helped to instill employee loyalty and gives employees a sense of pride and purpose.
Uplift others
This insistence on optimism and cheer has proven to be infectious over the years. Lyft drivers are known for their friendly attitudes and the willingness to go the extra mile for passengers. This helps to make using Lyft a pleasant experience for passengers and service providers.
Make it happen
Drivers and other employees are expected to take a dynamic approach to work. There are no excuses or chances to do things halfway when you want to be the best. Lyft employees and drivers are encouraged to take pride in their work and are rewarded for their achievements.
Community Guidelines
The company’s community guidelines have been established to make each experience memorable and enjoyable. Both drivers and passengers are expected to understand and follow these guidelines at all times. These were established to create unity and make the experience enjoyable for everyone. Here are the community guidelines that Lyft users are expected to follow.
Always choose kindness
Both drivers and passengers are actively encouraged to treat each other with dignity and respect. This guiding principle has helped to create a friendly and unified Lyft community. Passengers and drivers can connect before the journey and start the conversation before meeting face to face.
All Lyft users are expected to respect personal boundaries when using the service. While conversations are encouraged, it is important to keep them light and friendly. People should be able to talk to each other without judgment or bias.
Respect the work environment!
Each Lyft vehicle is seen as being a sacred space that should be respected at all times. The environment should be free from rowdy behavior, romantic gestures, and greasy snacks. Loud music or phone calls should only be enjoyed with the consent of the other people in the vehicle.
Put safety first
Drivers must take every step possible to make sure that the ride is safe for everyone involved. Both drivers and passengers should hold themselves accountable and arrive on time. Alcohol, weapons, illegal substances, and cigarettes are not permitted in Lyft vehicles.
All users must upload an accurate profile picture to the Lyft App so that they can be recognized. Parents that are traveling with children must bring an appropriate car seat with them.
Do your part
Both passengers and drivers are actively encouraged to provide honest ratings and feedback. Even concerns and negative feedback can help to make the company stronger and more efficient. Lyft promises to take all feedback into account and make adjustments when necessary.
Drivers are encouraged to share their ideas with their local Driver Advisory Council. Drivers are also invited to become a member of their local council. They are also given access to take part in community and Hub events.
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Final Thoughts
With its simple yet bold bright pink logo, the Lyft App and service stands out from the crowd.
The unique concept behind the company became an instant hit with people from all walks of life. The company’s insistence on the highest standards and transparency has helped it to thrive over the years.
These days, Lyft has several competitors in the transportation sector. However, the company’s ability to recognize and stay ahead of trends has helped it to stay on top. Passengers can pay for their ride using PayPal, Apple Pay, or Google Wallet without having to exchange any personal information.
All the very best and remember to drive safely!