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Nike Mission and Vision Statement Analysis

nike mission and vision statement analysis

Nike is one of the most successful and well-known companies in the world.

It has a rich history that began in 1964 when Bill Bowerman and Phil Knight founded Blue Ribbon Sports. The company was renamed Nike shortly afterward, and it has been growing steadily ever since. Today, Nike is a multibillion-dollar corporation with a strong mission and vision statement.

So, I decided to conduct an in-depth Nike Mission and Vision Statement Analysis to explore how successful the company is at implementing its core values.

nike mission and vision statement analysis

Company History: A Success Story In The Making

At first, Nike was a small shoe distributor selling shoes imported from Japan. Their goal was to sell the highest quality running shoes and make them widely accessible at affordable prices. They were very successful, so they decided to create their own brand of athletic footwear called “Nike” after the Greek goddess of victory and success.

Since then, Nike has been bringing innovative technology into all its products across various sports disciplines like basketball, tennis, or soccer. Today it sells not only shoes, but they also expanded into clothing apparel and other accessories such as headbands or wristbands for athletes, right down to socks that have moisture-wicking abilities that keep your feet dry while you are running on a hot day.

Nike Statistics: Facts And Figures

The company sells its products in more than 170 countries worldwide and has over 55,000 employees working full time for them across the globe. It operates as an independent subsidiary under parent company NIKE Inc.

It is publicly traded on New York Stock Exchange (NYSE) as well as NASDAQ Global Select Market Indexes such as Dow Jones Industrial Average (DJIA).

The numbers just keep growing!

According to Forbes Magazine’s 2017 ranking of Fortune 500 companies by revenue size, Nike ranked 41st with 32 billion dollars in reported annual sales from 2016 alone.

As can be seen from the list, they have released every year since 1999 when they started tracking corporate performance metrics, including total assets, revenues, expenses, profit, and more; Nike has always been a very successful and profitable company.

Nike Mission Statement

Now let’s take a look at the Nike mission statement, which states, “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.” This is a very inspiring statement that speaks to the human condition.

Everyone, regardless of age, sex, or ability, can be an athlete, and Nike wants to help them achieve their best. The company has been successful in this endeavor as it now sponsors some of the world’s most renowned athletes like Michael Jordan, Serena Williams, and LeBron James.

Nike Vision Statement

The vision statement of Nike is “To be the world’s leading consumer brand for athletic footwear, apparel, and equipment.” This means that Nike wants to be the most popular and sought-after brand by consumers when it comes to sportswear and gear.

Again, they have been successful in this endeavor as they are the number one selling brand of sportswear and athletic equipment in the world.

The Core Values

So, what is responsible for Nike’s success over all these years? While it would be impossible to list everything, we can look at some of their core values, people, planet, and play.

People

The company’s number one priority is the people who work for it and those who buy its products. Their mission statement speaks to this as they want to bring inspiration and innovation to every athlete in the world. Nike truly believes that anyone can be an athlete if they set their mind to it, regardless of age, sex, or ability.

the nike mission and the vision statement analysis

Planet

Nike is also very environmentally conscious and strives to reduce its carbon footprint as much as possible. For example, they have a program called “Reuse-A-Shoe,” which recycles old sneakers into new materials for use in other products such as athletic surfaces or playgrounds.

Play

Lastly, Nike believes in the power of play and that it is essential for a healthy life. This is why they are always coming up with new and innovative products to help people stay active.

Whether it’s through their shoes, clothing, or other accessories, Nike wants to make being active enjoyable and fun for everyone. But moreover, Nike wants to invest in the next generation and inspire kids to move and girls especially to get into sports.

The Famous Nike Slogan: Just Do It!

In 1988, the company launched its slogan “Just do it,” which has become one of the most recognizable slogans in the world. The slogan is meant to inspire people to take action and not be afraid to push themselves. It is a call to arms for everyone out there who wants to achieve their goals but might be afraid that they are not good enough.

Headquarters: Beaverton, Oregon

Nike is headquartered in Beaverton, Oregon, and employs over 74,000 people worldwide. They operate as an independent subsidiary of Nike, Inc., which is a publicly-traded company on the New York Stock Exchange (NYSE) as well as NASDAQ Global Select Market Indexes.

How Successful Is Nike At Implementing Its Values?

Overall, Nike has been very successful in implementing its values into its business model. All of their core values are reflected in their mission and vision statements, as well as in the products they sell.

Furthermore, they have a strong track record of profitability and growth, which can be attributed to these values. While there have been some controversies over the years, Nike has always stood by its principles and continued to put people first. This is a testament to the strength of their values and how much they mean to the company.

The Rise Of The Sneaker Culture!

Nike is a household brand that can always be recognized by that famous ‘swoosh’ and boy did we find some gems for you to read such as the Shoe Dog: A Memoir by the Creator of Nike, or how about From An Idea To Nike: How Marketing Made Nike a Global Success, and THE NIKE ERA, along with Nike: Better is Temporary, and the Nike SB: The Dunk Book all available online in 2023.

The rise of the ‘Sneaker Culture’ can be seen all over the world! If you’re a sneakerhead yourself, you’ll want to take a look at Out of the Box: The Rise of Sneaker Culture, the Sneaker Freaker. The Ultimate Sneaker Book, as well as Soled Out: The Golden Age of Sneaker Advertising, and the Complex Presents: Sneaker of the Year: The Best Since ’85 for the great story of how it all came about through the eras.

Of course, if you’re eager to apply today, then check out my Nike Application and Nike Interview Questions, or maybe try my Vans Application, my Footaction Application, or my Adidas Application. And if you love sneakers and basketball, you might want to read about Who Owns The Jordan Brand?

Final Thoughts

In conclusion, Nike is a world-renowned brand with a rich history dating back to 1964. They are dedicated to bringing inspiration and innovation to every athlete in the world while also being environmentally conscious of their actions. Their core values of people, planet, and play have been instrumental in making them one of the most successful companies today.

While they may face challenges along the way like any other business would, Nike has always stood by its principles and will continue to do so for years to come.

Good luck on your first day working at Nike!

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