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Starbucks Mission and Vision Statement Analysis

starbucks mission and vision statement analysis

In 1971, three friends opened a small coffee shop in Seattle’s Pike Place Market. The coffee shop was called Starbucks, and it would go on to change the way Americans drink coffee. Today, Starbucks is the largest coffee chain in the world, with over 30,000 stores in 77 countries.

So, let’s make an in-depth Starbucks Mission and Vision Statement Analysis to see how successful they are at implementing their values into their business model.

starbucks mission and vision statement analysis

Starbucks’ History

Founded in 1971, Starbucks is the world’s largest coffee chain with a net income of over $22 billion. The chain is headquartered in Seattle, Washington, and was established by three friends: Jerry Baldwin, Zev Siegl, and Gordon Bowker.

In the beginning, Starbucks sold coffee beans but did not serve beverages. Their first store was located in Pike Place Market in Seattle. They sold their freshly roasted coffee beans as well as coffee brewing equipment.

Why not serve espresso…

In 1984, Howard Schultz joined Starbucks and convinced the owners to start serving espresso drinks. Schultz became the company’s CEO in 1987 and began expanding Starbucks beyond Seattle. By 1990, there were 100 stores in the US, and by 1995 that number had grown to 1500.

the starbucks mission and vision statement analysis

Starbuck’s Statistics

  • Number of stores: 30,066 (as of April 2018)
  • Revenues: $22.398 billion (2017)
  • Net income: $79 million (2017)
  • Total assets: $16.558 billion (2017)
  • Employees: Approximately 295,000 employees worldwide (2018).

Starbucks’ Mission Statement

The mission statement of Starbucks is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” The company strives to create a “third place” between home and work where people can relax and enjoy good coffee.

Starbucks also has a social responsibility mission. It is “to help build strong communities by supporting programs that connect young people to opportunity, promote environmental stewardship, and engage our partners in the global community.”

Starbucks’ Vision Statement

The vision statement of Starbucks is “to establish Starbucks as the most recognized and respected brand in the world.” The company wants to be known for its high-quality coffee, customer service, and social responsibility.

Core Values

The core values of Starbucks are providing excellent customer service, creating a third place between home and work for customers to relax and enjoy themselves. Developing partnerships with suppliers who share their commitment to quality and sustainability. Engaging in ethical business practices and being environmentally responsible.

Customer Service

Starbucks delivers excellent customer service by providing a warm, welcoming environment for all its customers. They care about each individual who walks into one of their stores and treat them with respect and dignity. They also offer free Wi-Fi in all their shops so people can relax and enjoy themselves for as long as they want.

the starbucks mission and the vision statement analysis

Third Place

Starbucks wants to be a “third place” between home and work where people can relax with friends, meet new ones, enjoy good coffee, and free Wi-Fi. They want to be known for their welcoming atmosphere where people can feel comfortable and safe.

Starbucks also has a loyalty program that rewards customers with “Stars” when they purchase food or drinks from any of the company’s locations worldwide. These Stars can then be redeemed for free merchandise such as mugs, t-shirts, and coffee.

Partnership with Suppliers

Starbucks commits to quality and sustainability, which they demonstrate by partnering with suppliers who share their values. They work closely with their suppliers to ensure that all the ingredients used in their drinks are ethically sourced and of the highest quality.

Starbucks is also environmentally responsible and recycles or composts over 90% of its waste from stores worldwide.

Ethical Business Practices

Starbucks conducts its business affairs ethically by treating all its employees fairly and paying them a living wage. The company also partners with organizations such as Feeding America to help reduce hunger in the US. In addition, Starbucks gives back to the communities where they do business by funding programs that connect young people to opportunity.

Environmental Responsibility

Starbucks is environmentally responsible by using recyclable materials for their packaging and composting or recycling over 90% of their waste from stores worldwide. They also work with suppliers to ensure all the ingredients used in their drinks are ethically sourced and of the highest quality.

In addition, Starbucks has been working on a project called “Coffee Made Happy,” which aims to make coffee production more sustainable. This project will help farmers reduce water usage, improve crop yields, and create economic opportunities for women.

Starbucks Slogan

Starbucks’ slogan is “The Best Coffee in the World.” They are dedicated to providing their customers with the highest quality coffee possible and work closely with their suppliers to ensure the ingredients used in their drinks are of the highest quality.

Starbucks Headquarters

Starbucks’ headquarters are located in Seattle, Washington.

Does Starbucks Implement Its Values?

Starbucks has been very successful at implementing its values into business practices. In addition to quality and sustainability, they also prioritize ethics in sourcing ingredients for their drinks.

They have an emphasis on ethically sourced products that can be traced back from farm to bottle or roaster. All while being environmentally responsible, when possible, without compromising customer satisfaction along the process!

Making a difference…

As part of this initiative called “Coffee Made Happy,” Starbucks committed $2 million to projects focused on improving crop yields so growers will be able to produce more beans per square foot which mean higher production rates overall.

For All You Coffee Lovers Out There!

Of course, we have our Starbucks Application, Starbucks Interview Questions, and our Starbucks Barista Interview Questions for you to look at first. Before applying, you might also want to know Does Starbucks Do Drug Tests or Does Starbucks Hire Felons if you have a criminal record.

Or perhaps a different coffee shop with my Peet’s Coffee and Tea Application, Gloria Jeans Coffees Application, or my Caribou Coffee Application, along with my Which Wich Application, The Coffee Bean Tea Leaf Application, and even my Brueggers Bagels Application to choose from in 2023

Or why not percolate your own delicious brew at home with the Top 100 Coffee Recipes: A Cookbook for Coffee Lovers, The Coffee Book: Barista tips & recipes from around the world, or my top choice, The Home Barista: How to Bring Out the Best in Every Coffee Bean, and finally The Ultimate Coffee Bar Cookbook for Coffee Lovers which is a must-read in my opinion!

Final Thoughts

In conclusion, Starbucks has a mission statement that inspires and nurtures the human spirit. While its vision statement is to establish Starbucks as the most recognized and respected brand in the world.

The company’s core values include having respect and dignity for all people. Providing an enriching experience in every store location worldwide. Starbucks has been very successful at implementing its values into its business practices.

Good luck with your new job at Starbucks!

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