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Target Slogan

target slogan

Are you interested in the secret behind the success of Target

This major retail chain boasts more than 1,900 stores across the United States. Target boasts distinctive and iconic branding, which is rendered in red and white. The company’s logo is so distinctive that it can be easily recognized even from far away. It has also employed several marketing strategies that help it to stand out from the crowd. 

So, let’s find out more about the meaning and influence of the Target slogan.

About Target’s Slogan 

Target has selected a simple yet powerful statement to represent its core values. This official slogan is ‘Expect More. Pay Less’. It is prominently displayed at strategic points in all of the company’s stores.

This statement represents Target offering high-quality products at competitive prices. It was introduced in 1994 when the company modified its brand promise and has proven to be so effective that it has remained unchanged over the decades.

About Target's Slogan

The two parts explained…

The statement is intended to describe the company’s evolution of offering a huge range of products. Customers can find grocery products, home goods, clothes, and much more all under one roof. This commitment to an extensive product range is tied to the ‘expect more’ part of the statement.

The ‘pay less’ part relates to the ongoing commitment to competitively low prices. Customers can be sure that they will find the best rates possible. This eliminates the need to shop elsewhere and has helped drive customer loyalty.

The Tagline

The company’s tagline is another element that has helped create a strong identity and is ‘What we value shouldn’t cost more.’ This perfectly complements the slogan and helps to create a strong mission statement and identity. 

This reflects the commitment to providing high-quality products at excellent prices and is tied into its mission statement. This is something that customers have come to appreciate and expect from the brand over the years. 

Don’t stop living in the red

If you have ever seen one of the Target commercials, you are likely to be familiar with this phrase. Don’t stop living in the red has been used since the year 2000. The phrase is repeated in a song of the same name that is still used to this day. The phrase refers to the signature red and white branding, which can be seen in all types of advertising. 

The Meaning of WWABD 

This is a popular phrase that is often used by staff during their shifts. The phrase can also be heard during the seasonal hiring process. WWABD stands for What Would a Badass Do? and it is used to motivate and empower staff. The phrase is used as an expression of the commitment and determination of staff during busy periods. 

the Meaning of WWABD

The Original Company Name

Target is so memorable that it’s hard to imagine it being called anything else. However, it was originally called Goodfellow Dry Goods when it was launched in 1902. A year later, the name was changed to the Dayton Dry Goods Company.

In 1911, the name was shortened to the Dayton company. This name remained in use for nearly fifty years. In 1962, the company launched a competition to find a new name. The name Target was selected from a total of two hundred suggestions. 

The now iconic Target logo was selected in 1962 as part of the renaming and rebranding process. The logo is formed in the shape and style of an archery target with an enlarged bull’s eye. This signifies the success of the company in providing customers with what they want and need.

The logo features a dual-color palette and consists of a red bull’s eye, a red circle around the edge, and a white band in between. The rings are intended to represent the company’s commitment to value, style, and convenience. 

Keep it simple…

This iconic logo was created by graphic designers Lippincott & Margulies. The red-and-white color scheme originally featured the words “Target Stores” across the logo. The words were removed in 2008 to give the logo a cleaner and simpler appearance. 

Other Key Facts

This company has been operating for more than a century and has seen major changes over the years. It is constantly evolving to meet and exceed the needs of modern consumers. 

Here are some facts about this retail giant you can memorize to impress your friends. 

  • Stores can be found in all fifty states and the District of Columbia.
  • 75% of Americans live within ten miles of a store.
  • The company employs more than 400,000 team members.
  • The CEO is Brian Cornell, who has held the role since 2014.
  • The headquarters are in Minneapolis, Minnesota, which is also the location of the first store.
  • The Target Corporation also owns Roundel and Shipt.
  • The total revenue in 2021 was $106 billion.
  • They donate 5% of their profits to charity.
  • The company owns more than 45 unique brands.
  • The official mascot is a bulldog called Bullseye.

More Interesting Facts About Target

If you love shopping at your local superstore, then you might be interested to know When Does Target Restock, what are the Target Pharmacy Hours, and Are Dogs Allowed in Target if you like to shop with your furry friend.

Did you make an impulse buy and need a refund? Then check out the Target Return Policy Without Receipt, the Target Return Policy After 90 Days, and the Target Clothing Returns Policy, as well as the Target Makeup Return Policy, and the Target Video Game Policy in 2023.

Target offers a variety of payment options, so let’s find out Does Target Take EBT and Does Target Take WIC, or perhaps you need to know Does Target Have A Student Discount, in case you’re still studying.

Final Thoughts 

When you look at any popular company, you will likely notice that it boasts a memorable slogan. This helps to define the principal values of the company and serves as a strong marketing technique. Target has used the slogan ‘Expect More. Pay Less’ since 1994.

This message is used to communicate the dedication to providing customers with quality products. While the bar is set high in terms of quality, prices are constantly very reasonable. This message, along with the distinctive logo and tagline, has helped to create a very strong brand identity.

Enjoy Your Shopping At Target!

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