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Toms Mission and Vision Statement Analysis

Toms Mission and Vision Statement Analysis

Are you interested in discovering the secret of Toms?

In less than two decades, Toms Shoes Company has risen to become a household name in the United States. This company is committed to having a positive impact on the community.

The company boasts clear mission and vision statements that reveal the way in which it operates. It also features a set of core values that can also be seen as the driving force of the company.

So, let’s take an in-depth look at the Toms mission and vision statement analysis to find out more…

toms mission and vision statement analysis

Toms History

Unlike many successful companies, Toms was founded in a spirit of altruism rather than profit. In 2002, founder Blake Mycoskie visited Argentina with his sister while competing in the second season of The Amazing Race.

In 2006, he volunteered to distribute shoes to children in America. After meeting numerous shoeless children and helping to transform their lives, the company’s vision was born.

A simple slip-on shoe…

Mycoskie developed a popular type of Argentinian slip-on canvas shoe for the North American market. His initial goal was to provide a pair of free shoes for youth in need for every pair of shoes sold. In order to finance Toms Shoes, Mycoskie sold his online driver education company for $500,000.

The original concept for the company was the ‘Shoes for Tomorrow Project.’ This forms the basis of the name Toms Shoes. Mycoskie started in 2006 by commissioning an Argentine shoe manufacturer to make 250 pairs of these special shoes.

From charity to success!

However, an article that ran in the Los Angeles Times attracted a lot of attention. As a result, Mycoskie received online orders for more than two thousand pairs of shoes.

The following year, toms launched its annual ‘One Day without Shoes’ event. This special event is still held to this day and encourages participants to go shoeless for a day. This event raises awareness about the impact of shoes on the life of a child. Over the years, the event has attracted several high-profile sponsors like the Discovery Channel, AOL, and Flickr.

From charity to success!

By 2011 more than five hundred retailers around the world stocked Toms shoes. In the same year, the company launched a line of eyewear. By 2012 the company had donated more than two million pairs of shoes to children in developing countries.

Since then, the company has continued to go from strength to strength. A number of extra lines have been launched, such as TOMS Roasting Co. and the TOMS Bag Collection. Through it all, Blake Mycoskie’s focus on helping impoverished children has remained the same.

The ‘One for One Concept’

The business model for Toms shoes is called the ‘one for one concept.’ This refers to the company’s commitment to giving away a pair of shoes for every pair sold. Although the project started in Argentina, it has also involved Haiti, Rwanda, Ethiopia, Guatemala, Mexico, the United States, and South Africa.

The Toms Mission Statement

‘For every pair of TOMS shoes purchased online or at retail, the company will provide a pair to a child in need. One for One.’ This is the mission statement of Toms. The mission statement reveals the clear vision of making a difference rather than simply making a profit. This mission statement can be broken down into two key elements that can be explored in more detail.

Improving lives

This is the most significant part of the company’s mission statement. It can be seen that Toms directly improves the lives of children by giving them free shoes. The company has also launched many other initiatives to improve the lives of those in need.

Improving communities

The company believes that providing shoes for children has a big impact on the community as a whole. Children who feel safe and cared for can positively contribute to the community. This has a knock-on effect that goes far beyond a simple pair of shoes.

the toms mission and the vision statement analysis

The Toms Vision Statement

The company’s vision statement is to take ‘the responsibility of providing for the comfort of children in impoverished regions worldwide.’ It can be seen that the company’s vision statement is directly connected to its mission statement. It can be broken into two main elements that can be explored in more detail.

Providing comfort

This highlights the fact that Tom’s footwear is designed with comfort firmly in mind. Customers can enjoy premium comfort with every step that they take. The company also provides comfort to the children who receive free shoes.

Impoverished regions worldwide

The company donates shoes to children in the poorest parts of the world. The aim is to raise the quality of life of the most impoverished children. By encouraging children to take pride in themselves, they are able to help the community as a whole.

The Core Values

Like the company’s mission and vision statement, the Toms core values are clear and easy to understand. All employees are expected to embrace these values and keep them in mind at all times. These values serve as the company’s commitment to philanthropy and have helped it to thrive.

Always remember our mission

Toms has a clear mission that starts with the commitment to giving out free shoes. Even though the company operates as a business and makes a profit, this mission is the driving force.

Always keep the consumer top of mind

Employees are expected to keep the needs and desires of customers firmly in mind at all times. This helps them to understand what customers want and need and act accordingly. The success of this is reflected by the popularity of the company’s newer product lines.

toms mission and the vision statement analysis

Serve and support others

This is the key element of both the company’s mission and vision statement. It also shows that employees are expected to work together and help each other to succeed. This inclusivity is an important part of the company’s values.

Always act with integrity

Toms presents itself as an ethical company that is designed to help people in need. However, this value recognizes the fact that a company is only as good as its employees. Each employee needs to be honest for the company to achieve its goals and maintain its reputation.

Assume the best intentions of others

Toms operates under the premise that change is not only possible but is also easily obtainable. Employees need to work closely to achieve a common goal. It is essential that they trust each other and maintain the belief that they are acting in the right way.

Speak directly and respectfully

Employees are encouraged to speak their minds and recommend changes when necessary. However, respect is also an important part of this value. It guides employees to use tact when saying something that could potentially hurt someone else’s feelings.

Celebrate successes

Toms encourages employees to mark and celebrate their achievements. They hold special company events throughout the year to acknowledge and reward milestones. This helps employees to take pride in their work and keep striving to do the very best they can.

Share your expertise and leverage others

Toms employees are expected to work closely as part of a team. This is encouraged through special team-building activities. Employees can depend on each other to share the burden of work rather than solely focusing on their own goals.

Take smart risks and learn from mistakes

Any company that wants to remain dynamic and thrive in the ever-changing business world has to take risks. Unfortunately, these risks may not always pay off. Instead of dwelling on their mistakes, employees are encouraged to learn from them to make better decisions in the future.

Toms Impact

The company invests an impressive third of all profits back into charitable organizations. These organizations are committed to changing the lives of people at a local level. They empower community leaders to instigate change and share their knowledge, resources, and experience.

The company invests in effecting change in three main areas of the community. These are ending gun violence, improving mental health, and increasing access to opportunity. By concentrating on just three areas, the company increases its chances of making a big impact.

For The Love Of Shoes And Fashion!

Let’s start with the incredible story of the man behind TOMS shoes with the Start Something That Matters book.

Next, for all the shoe lovers are these sensational fashion books such as The Little Book of Christian Louboutin: Story of the Iconic Shoe Designer and Christian Louboutin as well as Louis Vuitton: The Birth of Modern Luxury and the Little Book of Prada: The Story of the Iconic Fashion House.

If you’re looking for further job opportunities in fashion, then take a look at my Barneys New York Application, or Ralph Lauren Application, along with my Neiman Marcus Application and Saks Fifth Avenue Application, for your luxury retail jobs in 2023.

We also give advice for the dreaded interview with our Levis Application and Levis Strauss Interview Questions, or how about our Guess Application and Guess Jeans Interview Questions, and lastly, our Five Below Application and Five Below Interview Questions to help you fully prepare.

Final Thoughts

The concept behind Toms Shoes is very different from that of most companies. However, this strong and unwavering concept has helped the company to create strong mission and vision statements.

Tom’s customers know exactly what the company stands for and can feel good about buying their products. It is a good example of how a company can use an altruistic vision as the basis of a business model. The commitment to sharing profits drives the company to be more and more successful.

In 2019 alone, Toms reported a revenue of 319 million dollars, and profits continue to soar.

All the very best with your new job at Toms Shoes!

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