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What is a Search Engine Evaluator? (What You Need To Know)

what is a search engine evaluator

Are you looking for a lucrative job that you can do from the comfort of your own home? If so, and you know your way around a computer, working as a Search Engine Evaluator could be for you. This role involves typing in keywords and analyzing the provided results.

One of the great things about this role is that no previous experience is needed to get started. However, it is essential to show that you have the necessary skills to do the job well. 

If you are still wondering ‘what is a search engine evaluator?’, then it’s time to find out…

What The Role Involves

What The Role Involves

This role has a number of different titles, depending on the company you work for. However, the basic duties and processes are the same. It involves using different search engines and evaluating the results that you receive.

When you receive results, you will analyze and evaluate their accuracy. This is done to make sure that users constantly receive accurate results. You may also be charged with seeing where in the list of results certain sites appear. This is done to help companies boost their position and attract more users. 

What Is A Search Engine Evaluator? – Skills And Attributes

When you undertake this role, you will usually be provided with training online or in person. In addition to learning particular abilities, you also need to possess certain soft skills. Here are the main skills and abilities you need to have to do this job well. 

Attention to detail

It is important to keep clear and detailed records of the results you receive. Any mistakes in your data could make the information you provide useless or misleading. Even a single correct letter when typing in keywords can make a big difference to the results. 

The ability to work independently

The ability to work independently

This role involves sitting at a desk and working with a computer for long periods. It is essential to remain focused on the task at hand without becoming distracted. Many people find it difficult to keep working without a boss breathing down their neck. 


It is important to be at your desk and ready to work at the specified time. Even though you may be working from home, you need to make sure that you take the job seriously. If you are late or miss shifts, you are likely to lose your job fairly quickly.

Analytical skills

A large part of this role involves analyzing the data that is produced when you receive results. In addition to recording the data, you will be charged with analyzing the results. This will help your employers to utilize the data and adapt their marketing strategies. 

The Benefits Of This Role

If you are still not sure if this role is for you, you need to keep reading. While it takes a lot of discipline to successfully work from home, there are also plenty of advantages. Let’s take a closer look at some of the key benefits of this entry-level role. 

Flexible schedule

Flexible schedule

In many cases, you have the chance to set your schedule and choose when you want to work. This allows you to create the perfect work-life balance and make sure your other commitments are taken care of. For example, if you are a parent, you can choose to work when the kids are in school. Night owls can choose to work at night and wake up later in the morning. 

No experience necessary

One of the great things about this role is that you don’t need previous experience to get started. As long as you have a good understanding of how the internet works, you can do this job. This is a great way to gain work experience and make some extra cash while studying for a degree. 

This work experience looks great on your resume and will make it easier to land an advanced role later. 

Transferable experience

Doing this job teaches you specialist skills that can be utilized when you do different jobs in the future. The analytical skills that you will develop are useful in a large number of different industries. If you are planning on a career in IT or marketing, this role is also a good place to start. 

Tips On How To Find Work

One of the great things about this role is that it doesn’t require any formal qualifications. However, competition is becoming increasingly high for work-at-home jobs, and you need to make sure you have the edge. Here are some ways to increase your chances of landing this type of role. 

Get a high school diploma

While most roles don’t come with education requirements, having a high school diploma will be useful. If your knowledge of web-based tools is weak, it is a good idea to take a special course. You also need to have very strong English language reading and writing skills to do this job. 

Get to know social media

Get to know social media

Before you apply for a role, it is a good idea to spend time getting comfortable with different social media platforms. Study the most popular social media pages and pay attention to the typical user habits. Spend time checking out different online news sites and exploring the way they are laid out. 

Learn about different techniques

There are certain techniques you need to master to do this job well. Fortunately, you can learn these techniques before you start applying for work through online courses, websites, and forums. Taking a course will show hiring managers that you are serious about this role and already have the necessary skills. 

Apply for jobs

Once you feel confident that you can do the job well, it’s time to start searching for the perfect position. A wide range of third-party companies offer both full-time positions, and the interview process is usually quick and easy. You can research job openings from the comfort of your own home and get started with the application process. 

Pass the qualification exam

Before you are offered work, most companies will ask you to complete and pass a multi-part qualification exam. This is designed to test your research and computer skills, search engine optimization knowledge, and data analysis abilities. 

It is important to read the supplied guidelines carefully before taking the test and to follow those guidelines to the letter. This is particularly important because the test is also designed to evaluate your ability to follow instructions. 

Top Companies To Work For

Companies usually outsource this type of work to independent companies that source talented employees. If you decide to pursue this role, there are a handful of main companies you will work independently for. Let’s take a look at these companies and the benefits of working for each of them. 


This company specializes in hiring and training remote workers for a wide range of online positions. Appen hires people for this role who have a good understanding of the internet and different online news resources. 

They hire native speakers of more than 120 languages, and being fluent in more than one language will give you an advantage. Independent workers are typically contracted to work for four or five hours a day from Monday to Friday. 


This internet giant offers a range of work-at-home positions, and the company names these employees ‘ads quality raters’. While Google does not hire directly for this role, it outsources the position to many employment agencies. You usually need to have a college degree, excellent communication skills, and solid web analytic capabilities to land a job. 



This global localization company acts as an agent for companies that employ talented linguists and IT professionalsLionbridge uses a strict screening process to allow the company to connect clients with the best work-at-home independent contractors. 

The company lists available positions on its website, and many contracts offer flexible schedules and performance-related bonuses. 


Formerly known as ZeroChaos, Workforce recruits talented evaluators based in the United States for work-at-home positions. This role mainly involves rating the quality of ads that appear on search engines and making detailed reports. Google is the company’s main client, and employees need to have college-level English skills to pass the entry test. 

We’re Going With Google!

Who wouldn’t want to work for this amazing company! So, let’s check out my common Google Interview Questions along with my not so easy Brain Teaser Interview Questions From Google Apple And Facebook so that you’re prepared for anything!

Not everyone had the right mindset for Google. So, if you’re curious, we recommend How To Get A Job At Google, as well as Are You Smart Enough to Work at Google?: Trick Questions, Insanely Difficult Puzzles, Zen-like Riddles, and Other Devious Interviewing Techniques You Need To You Know to Get a Job to see if you’re the right fit!

Happy with the results? Great! Then take a look at the Job Interview Book: Guide To Landing A Job At Google: Google Hangout Interview, and Cracking the Tech Career: An Insider Guide on Landing a Job at Microsoft, Google, Apple, or any Top Tech Company, or if you’re still studying, The College Student’s Guide to Getting a Job with a Big Tech Company: Get a job at Facebook, Google and Microsoft!, all available online in 2023.

What is a Search Engine Evaluator? – Final Thoughts

If you enjoy working independently with a computer, you are likely to do well in this role. 

While it can be difficult to motivate yourself at times, there are lots of advantages to working from home. This includes being able to set up your office environment, listen to your favorite music, and avoid office gossip.

This role also comes with a competitive salary, even if you have little or no experience. The average salary for a search engine evaluator is $17 per hour or $36,000 per year. This can rise considerably if you are fluent in more than one language or have other specialist skills.

All the very best in your new career as a Search Engine Evaluator!

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