There is no doubt that Walmart is the king of cheap, affordable products. But what are you getting when you buy something from them? Are the products of decent quality, or do they fall apart soon after you buy them?
Well, I’ve decided to take an in-depth look at some of the products that the superstore has to offer and find out Who Makes Great Value Products for Walmart? Spoiler alert: Some of these products are made by top-rated brands like Kraft and Ziploc!
So, if you are looking for a great deal on high-quality products, the superstore is the place to shop.
- What Is Great Value?
- Do Other Supermarkets Have Their Own Brands?
- Who Makes Great Value Products For Walmart? – Some Of The Best Options
- Why Do Brands Supply Great Value Products?
- Additional Info About Walmart
- Who Makes Great Value Products for Walmart? – Final Thoughts?
What Is Great Value?
Great Value is Walmart’s store brand, which means that the products are made specifically for the company by other manufacturers.
The goal of this own brand is to provide customers with affordable, high-quality products. To achieve this, Walmart partners with some of the biggest names in the business. This way, they can offer their customers top-of-the-line products at a fraction of the cost.
Extremely competitive prices…
This line of products was started back in 1993 and has since grown to include over 2,000 items. Great Value products can be found in every department of the store, from food to clothing to home goods. And thanks to Walmart’s huge buying power, they are able to offer these products at extremely competitive prices.
Do Other Supermarkets Have Their Own Brands?
Yes, most major supermarkets have their own store brands. These brands are usually cheaper than the name-brand alternatives, but they do not always sacrifice quality. Many store goods are made by the same manufacturers as the name-brand products.
So, if you are looking for a great deal on a high-quality product, it is worth checking out the store brands at your favorite supermarket.
How Can I Tell if a Product is a Great Value?
The best way to tell if a product is from the store’s brand is to look for the Great Value logo. This logo can be found on the packaging of all Great Value products. When you see this logo, you can be sure that you are getting a high-quality product at a fantastic price.
Who Makes Great Value Products For Walmart? – Some Of The Best Options
There are too many Great Value products to list them all here, but we will highlight a few of our favorites.
If you are looking for an excellent deal on milk, then store brand is the way to go. Walmart actually has its own dairy farm in Fort Wayne, Indiana. They even produce chocolate milk, which is a personal favorite of mine.
You might recognize this quality butter if you are a fan of Land O’Lakes. That is right, the same Land O’Lakes that you see in the grocery store! Naturally, this butter is just as good as the name-brand alternative, but it costs a little bit less.
Kellogg’s is infamous in the breakfast game, and usually, it is worth spending a bit more to get one of their delicious cereals. However, what if I told you Kellogg’s was actually behind many of the Great Value cereals? That’s right; this budget-friendly alternative is just as good as the real thing.
Do not avoid Walmart’s own brand of cheese because you are worried about the quality. It is suspected that ConAgra is actually the one producing this cheese. ConAgra is also the proud manufacturer of Chef Boyardee, Orville Redenbacher’s, and Hebrew National.
Ah Mayonnaise, the perfect condiment. It can make even the blandest sandwich exciting. This Great Value product is made by Kraft, which is one of the biggest names in the food business. So, you can rest easy knowing your sandwich does not have to suffer just because you are trying to save a few bucks.
An everyday essential you really do not want to flush your money away on. This store brand toilet roll is made by Kruger, who also produces toilet roll for Costco, Cascades, and Loblaws. They are a Canadian company who are FSC certified, meaning they source their paper from well-managed forests. So, you can feel good about using this product, even if it is just going down the toilet.
You might not think that there is much difference between zipper bags, but you would be surprised. Great Value’s zipper bags are actually made by Ziploc, which is one of the most popular brands in this category. Thus, your food will stay fresh and secure without having to spend a lot of money.
Heard of Danone? Well, they are the ones behind the supermarket’s own brand yogurts. This delicious yogurt comes in a variety of flavors, so you can find the perfect one for your breakfast or snack time. They even supply Greek yogurt, which is becoming increasingly popular for its health benefits.
Although Heinz is the king of ketchup, Walmart does challenge it on price. Produced by ConAgra, this ketchup is just as good as the leading brand, but it will not cost you as much. So, if you are looking for a good deal on tomato ketchup, it is the way to go.
Taste the difference with Great Value’s coffee. It is made by Sara Lee, who are one of the biggest names in the coffee business. So, you can be sure that you are getting a high-quality cup of coffee without having to spend a lot of money.
Keep your clothes looking their best with Great Value’s laundry detergent. It is made by Agaia, who also produce laundry detergent for Aldi, Lidl, and Tesco. So, you can be sure that this is a high-quality product without having to spend a lot of money.
Sara Lee and Walmart
It is no secret that the relationship between Walmart and Sara Lee is a strong one. Although you might know the company for its range of sweet treats, it actually produces a lot of other food products. Specifically for Walmart, Sara Lee makes a range of bread, including white bread, whole wheat bread, and hamburger buns, as well as coffee, as I mentioned before, creamer, and cookies!
Why Do Brands Supply Great Value Products?
It seems strange why brands would want to supply products to Walmart that were cheaper than their own products. Surely, they are competing against themselves?
The answer is simple: Shelf space
Walmart is the biggest retailer in the world, and they have a huge amount of shelf space. This is valuable real estate that brands are willing to pay for. And by supplying their products to the superstore, they are able to reach a much larger audience than they would be able to on their own.
Additionally, the retail giant’s huge buying power allows them to get these products at a much lower cost than the brands could on their own.
Additional Info About Walmart
Walmart has had a huge effect on the economy; just take a look at In Sam We Trust: The Untold Story of Sam Walton and How Wal-Mart Is Devouring the World, and Wal-Mart: A History of Sam Walton’s Retail Phenomenon, as well as How & Why Sam Walton Invented Wal-Mart, to begin with.
Next, we move on to Sam Walton Biography: The Walmart Billionaire, along with What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World, or how about Sam Walton: Founder of the Walmart Empire (Essential Lives) all available online in 2023.
Finally, I also found The Wal-Mart Effect: How the World’s Most Powerful Company Really Works–and How It’s Transforming the American Economy, which makes for a very interesting read!
Who Makes Great Value Products for Walmart? – Final Thoughts?
There you have it, everything you need to know about Walmart’s Great Value products. So, next time you are at the superstore, be sure to pick up some of these products and save yourself some money. And who knows, you might even find that you prefer the Great Value version!
Good luck, and enjoy shopping at Walmart!